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| Author | : Rolien Hoyng |
| Publisher | : |
| Total Pages | : |
| Release | : 2022 |
| Genre | : Digital media |
| ISBN | : 9781628964608 |
"While China has been rising as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China's influence but extend beyond its borders"--
| Author | : Nicole Pfeffermann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 462 |
| Release | : 2014-01-09 |
| Genre | : Business & Economics |
| ISBN | : 3642414796 |
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
| Author | : Miguel Túñez-López |
| Publisher | : Springer |
| Total Pages | : 513 |
| Release | : 2018-07-10 |
| Genre | : Technology & Engineering |
| ISBN | : 3319918605 |
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
| Author | : William B. Warner |
| Publisher | : University of Chicago Press |
| Total Pages | : 315 |
| Release | : 2013-09-20 |
| Genre | : History |
| ISBN | : 022606140X |
The fledgling United States fought a war to achieve independence from Britain, but as John Adams said, the real revolution occurred “in the minds and hearts of the people” before the armed conflict ever began. Putting the practices of communication at the center of this intellectual revolution, Protocols of Liberty shows how American patriots—the Whigs—used new forms of communication to challenge British authority before any shots were fired at Lexington and Concord. To understand the triumph of the Whigs over the Brit-friendly Tories, William B. Warner argues that it is essential to understand the communication systems that shaped pre-Revolution events in the background. He explains the shift in power by tracing the invention of a new political agency, the Committee of Correspondence; the development of a new genre for political expression, the popular declaration; and the emergence of networks for collective political action, with the Continental Congress at its center. From the establishment of town meetings to the creation of a new postal system and, finally, the Declaration of Independence, Protocols of Liberty reveals that communication innovations contributed decisively to nation-building and continued to be key tools in later American political movements, like abolition and women’s suffrage, to oppose local custom and state law.
| Author | : Rolien Hoyng |
| Publisher | : MSU Press |
| Total Pages | : 206 |
| Release | : 2022-06-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1628954663 |
Challenges to Silicon Valley’s dominant role in conjuring and patenting the world’s technological futures are arising around the world. As digital media technologies emerge from new, globally dispersed locations, a multipolar order of communication innovation seems to be in the making. Yet recovering our ability to imagine futures otherwise requires negotiating conditions—economic, geopolitical, sociocultural, and ecological—rather than reproducing them under the pretext of breaking with the present. The essays in this volume examine research on such conditions critically and comparatively in a variety of geographies. Paying due attention to China’s rise as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China’s influence but that extend beyond its borders. Looking at multipolar communication innovation through various critical lenses, our technological futures simultaneously appear to be old, new, and uncertain, while the infrastructures and platforms underpinning communication innovation both affiliate communities and set them apart.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 355 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : Arvind Singhal |
| Publisher | : SAGE |
| Total Pages | : 264 |
| Release | : 2006-07-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761934776 |
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
| Author | : Cees Leeuwis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 376 |
| Release | : 2013-04-30 |
| Genre | : Technology & Engineering |
| ISBN | : 1118688015 |
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
| Author | : Ilana Snyder |
| Publisher | : Routledge |
| Total Pages | : 214 |
| Release | : 2005-06-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1134474709 |
Electronic communication is radically altering literacy practices. Silicon Literacies unravels the key features of the new communication order to explore the social, cultural and educational impact of silicon literacy practices. Written by leading international scholars from a range of disciplines, the essays in this collection examine the implications of text produced on a keyboard, visible on a screen and transmitted through a global network of computers. The book covers topics as diverse as role-playing in computer games, the use of graphic symbols in on-screen texts and Internet degree programmes to reveal that being literate is to do with understanding how different modalities combine to create meaning. Recognizing that reading and writing are only part of what people have to learn to be literate, the contributors enhance our understanding of the ways in which the use of new technologies influence, shape and sometimes transform literacy practices.
| Author | : Kim Erwin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2013-08-28 |
| Genre | : Design |
| ISBN | : 1118417615 |
"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." —Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." —Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." —Paul Siebert, Director of Research + Strategy, Steelcase
