Communicating Corporate Social Responsibility In The Digital Era
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Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 474 |
Release | : 2017-12-12 |
Genre | : Business & Economics |
ISBN | : 1317150635 |
Download Communicating Corporate Social Responsibility in the Digital Era Book in PDF, Epub and Kindle
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 364 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 9781315577234 |
Download Communicating Corporate Social Responsibility in the Digital Era Book in PDF, Epub and Kindle
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : Ana Adi |
Publisher | : Emerald Group Publishing |
Total Pages | : 288 |
Release | : 2015-03-30 |
Genre | : Business & Economics |
ISBN | : 1784415812 |
Download Corporate Social Responsibility in the Digital Age Book in PDF, Epub and Kindle
With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.
Author | : Mark Anthony Camilleri |
Publisher | : |
Total Pages | : 39 |
Release | : 2018 |
Genre | : |
ISBN | : |
Download Unleashing Corporate Social Responsibility Communication for Small Businesses in the Digital Era Book in PDF, Epub and Kindle
Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties about their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study involving 202 owner-managers investigates their attitudes toward stakeholder engagement through digital media. The research methodology involved the integration of previously tried and tested measurement tools from the technological acceptance model, the pace of technological innovation and corporate social responsibility (CSR) items, to better understand the rationale for using digital media to communicate with stakeholders on the organization's responsible behaviors. The results have indicated that there was a positive and significant relationship between the perceived “ease of use” and “usefulness” of online media. The findings also revealed that the younger owner-managers were increasingly using ubiquitous technologies as opposed to their older counterparts. This contribution implies that all businesses, particularly the smaller ones, could improve their relationships with stakeholders if they use digital media to communicate about their responsible behaviors.
Author | : Øyvind Ihlen |
Publisher | : John Wiley & Sons |
Total Pages | : 792 |
Release | : 2011-08-24 |
Genre | : Social Science |
ISBN | : 111807873X |
Download The Handbook of Communication and Corporate Social Responsibility Book in PDF, Epub and Kindle
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Author | : |
Publisher | : Emerald Group Publishing |
Total Pages | : 456 |
Release | : 2014-02-07 |
Genre | : Business & Economics |
ISBN | : 1783507969 |
Download Communicating Corporate Social Responsibility Book in PDF, Epub and Kindle
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Author | : Mark Anthony Camilleri |
Publisher | : Emerald Group Publishing |
Total Pages | : 206 |
Release | : 2021-02-19 |
Genre | : Business & Economics |
ISBN | : 1800712669 |
Download Strategic Corporate Communication in the Digital Age Book in PDF, Epub and Kindle
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author | : Guler Aras |
Publisher | : Emerald Group Publishing |
Total Pages | : 256 |
Release | : 2011-04-15 |
Genre | : Business & Economics |
ISBN | : 0857248774 |
Download Governance in the Business Environment Book in PDF, Epub and Kindle
Published in association with the Social Responsibility Research Network, Volume 2 in this new and exciting series takes a global interdisciplinary perspective to the matter of governance in the business environment and includes key topics and contributions from the UK, Portugal, Belgium, Brazil, Japan, China and Malaysia.
Author | : W. Timothy Coombs |
Publisher | : John Wiley & Sons |
Total Pages | : 208 |
Release | : 2011-10-03 |
Genre | : Business & Economics |
ISBN | : 1444336290 |
Download Managing Corporate Social Responsibility Book in PDF, Epub and Kindle
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Author | : Georgiana Grigore |
Publisher | : Springer |
Total Pages | : 286 |
Release | : 2017-11-27 |
Genre | : Business & Economics |
ISBN | : 3319634801 |
Download Corporate Responsibility and Digital Communities Book in PDF, Epub and Kindle
This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.