Class & Industrial Marketing
Author | : |
Publisher | : |
Total Pages | : 906 |
Release | : 1927 |
Genre | : Industrial marketing |
ISBN | : |
Download Class & Industrial Marketing Book in PDF, Epub and Kindle
Download Class And Industrial Marketing full books in PDF, epub, and Kindle. Read online free Class And Industrial Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : |
Publisher | : |
Total Pages | : 906 |
Release | : 1927 |
Genre | : Industrial marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 790 |
Release | : 1926 |
Genre | : Advertising |
ISBN | : |
Author | : M. Govindarajan |
Publisher | : Vikas Publishing House |
Total Pages | : 281 |
Release | : 2009-11-01 |
Genre | : Industrial marketing |
ISBN | : 8125913718 |
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author | : John H. Frederick |
Publisher | : |
Total Pages | : |
Release | : 1934 |
Genre | : |
ISBN | : |
Author | : Mukerjee |
Publisher | : Excel Books India |
Total Pages | : 676 |
Release | : 2009 |
Genre | : Industrial marketing |
ISBN | : 9788174467003 |
Author | : Peter W Turnbull |
Publisher | : Routledge |
Total Pages | : 329 |
Release | : 2013-05-07 |
Genre | : Business & Economics |
ISBN | : 1135124280 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author | : Owen Cobb Holleran |
Publisher | : |
Total Pages | : 920 |
Release | : 1939 |
Genre | : Commerce |
ISBN | : |
Author | : Dr. MADESWARAN A |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 405 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 8194706580 |
Author | : Claudio A. Saavedra |
Publisher | : Springer |
Total Pages | : 423 |
Release | : 2018-05-27 |
Genre | : Business & Economics |
ISBN | : 9783319808499 |
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author | : E. RAYMOND E AUTOR COREY |
Publisher | : |
Total Pages | : 470 |
Release | : 1962 |
Genre | : |
ISBN | : |