Chasing The Insights

Chasing The Insights
Author: Vince Warnock
Publisher:
Total Pages: 268
Release: 2019-07-07
Genre:
ISBN: 9781075680533

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Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".

Chasing Arizona

Chasing Arizona
Author: Ken Lamberton
Publisher: University of Arizona Press
Total Pages: 382
Release: 2015-02-19
Genre: Travel
ISBN: 0816528926

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It seemed like a simple plan—visit fifty-two places in fifty-two weeks. But for author Ken Lamberton, a forty-five-year veteran of life in the Sonoran Desert, the entertaining results were anything but easy. In Chasing Arizona, Lamberton takes readers on a yearlong, twenty-thousand-mile joyride across Arizona during its centennial, racking up more than two hundred points of interest along the way. Lamberton chases the four corners of Arizona, attempts every county, every reservation, and every national monument and state park, from the smallest community to the largest city. He drives his Kia Rio through the longest tunnels and across the highest suspension bridges, hikes the hottest deserts, and climbs the tallest mountain, all while visiting the people, places, and treasures that make Arizona great. In the vivid, lyrical, often humorous prose the author is known for, each destination weaves together stories of history, nature, and people, along with entertaining side adventures and excursions. Maps and forty-four of the author’s detailed pencil drawings illustrate the journey. Chasing Arizona is unlike any book of its kind. It is an adventure story, a tale of Arizona, a road-warrior narrative. It is a quest to see and experience as much of Arizona as possible. Through intimate portrayals of people and place, readers deeply experience the Grand Canyon State and at the same time celebrate what makes Arizona a wonderful place to visit and live.

Chasing Youth Culture and Getting it Right

Chasing Youth Culture and Getting it Right
Author: Tina Wells
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2011-04-26
Genre: Business & Economics
ISBN: 1118004051

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Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Chasing Stars

Chasing Stars
Author: Boris Groysberg
Publisher: Princeton University Press
Total Pages: 464
Release: 2012-03-25
Genre: Business & Economics
ISBN: 0691154511

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It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent. --Publisher's description.

The Sales Game Changer

The Sales Game Changer
Author: Rob Cornilles
Publisher:
Total Pages: 333
Release: 2021-08
Genre:
ISBN:

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IN FULL COLOR! Expanded content with over 50 new images! If everyone sells at one time or another--a job interview, a courtship, a negotiation, a heated family discussion--why do so many people struggle to sell effectively? And why is it so hard to find salespeople we like? This book is the result of the author's decades of experience successfully teaching salespeople (anyone who influences, persuades, educates, motivates, or inspires) around the world how others want to be sold. By using the techniques and approaches in The Sales Game Changer, we can transform the way we influence, persuade, and motivate. We can become a sales game changer--getting buyers the results they want every time, regardless of our product or service. And in the end, we become the salesperson they love.

Chasing Slow

Chasing Slow
Author: Erin Loechner
Publisher: HarperChristian + ORM
Total Pages: 297
Release: 2017-01-10
Genre: Self-Help
ISBN: 0310345685

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Chasing Slow models HGTV star Erin Loechner's journey to help you break out of the faster-better-stronger trap and make small changes to refresh your perspective, renew your priorities, and shift your focus to what matters most. You're here, but you want to be there. So you spend your life narrowing this divide, and you call this your race, your journey, your path. You live your days tightening your boot straps, wiping the sweat from your brow, chasing undiscovered happiness just around the bend. And on and on you run. Viral sensation and HGTV.com star Erin Loechner knows about the chase. Before turning 30, she'd earned the title "The Nicest Girl Online" as she was praised for her authentic voice and effortless style. Her HGTV web show garnered over one million fans worldwide, and her client list includes Walt Disney World, IKEA, Martha Stewart and Home Depot. The New York Times applauded her, her friends and church admired her, and her husband and baby adored her. She had arrived at the ultimate destination. So why did she feel so lost? Through a series of steep climbs--her husband's brain tumor, bankruptcy, family loss, and public criticism--Erin learns just how much strength it takes to surrender it all, and to veer right into grace. In Chasing Slow, Erin upgrades her life through downsizing--her stuff, her obligations, her fears, her personal metric of "perfect." And ultimately, her invitation becomes yours: to turn away from the fast and frenzy, and find freedom in a new-fashioned lifestyle defined by grace. Life's answers are not always hidden where they seem. It's time to venture off the beaten path to see that we’ve already been given everything we need. We've already arrived. You see? You'll see.

Chasing Perfection

Chasing Perfection
Author: Andy Glockner
Publisher: Da Capo Press
Total Pages: 284
Release: 2016-03-08
Genre: Sports & Recreation
ISBN: 0306824035

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Chasing Perfection goes behind the scenes of the multi-million dollar, high-stakes world of basketball player development, research and analysis, and the often secretive, cutting-edge methods that NBA franchises use to turn less-expensive, supporting players into vital parts of championship teams. NBA superstars push as close to perfection as we're likely to see, but they are few and far between. The farther you get from the league's top echelon of talent, the more it's up to the players—and their teams—to develop and utilize their strengths while diminishing and masking their weaknesses as much as possible. There are no perfect basketball players, but there are plenty of perfected ones, who start with a basis of skill and physical ability and then are refined further and further in order to move closer and closer to their absolute potential. In Chasing Perfection, national sportswriter Andy Glockner reveals that, though the concept of player improvement is as old as basketball itself, the current era of Big Data analytics in the NBA is transforming that process more quickly and aggressively than anything we have seen before. Players are learning more and more about themselves through video and data visualization, seeing how things like diet and sleep can impact their performance, and learning how having healthy joints and role-specific workout plans are lengthening and improving their careers. Teams are internalizing the same lessons, as well as figuring out how to better implement optimal on-court strategies, how to refine their approaches to player acquisition and how to gauge the varying values and success rates of different, crucial team-building strategies. It's an absolutely fascinating time to be a fan, as the marriage of basketball and technology is bringing two of our most popular and competitive worlds together in compelling fashion. Using the 2014–15 NBA season as a prism to explore this mesh of sport and science, Glockner offers detailed perspective from NBA players, coaches, team management, and media, offering a comprehensive insider's view of how analytics are shaping the basketball we watch, and how those who are lagging behind in the technology race already are feeling the competitive hit.

Chasing the Perfect

Chasing the Perfect
Author: Natalia Ilyin
Publisher:
Total Pages: 152
Release: 2006
Genre: Commercial art
ISBN:

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By Natalia Ilyin. Foreword by Susan S. Szenasy.

Chasing Excellence

Chasing Excellence
Author: Ben Bergeron
Publisher: Ben Bergeron, LLC
Total Pages: 0
Release: 2017
Genre: Health & Fitness
ISBN: 9781619617278

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"Ben's ability to develop mental toughness and the approach he shares in Chasing Excellence is a game changer for athletes in any sport." --Javier Vazquez, Major League Baseball All-Star "This book will do for you what Ben has done for me--take you to the next level and show you how to be the best. His insights on the mental game are second to none. You will feel prepared for anything." --Bethany Hart-Gerry, US Olympic Bobsled Team CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games(R) as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs--anyone who's willing to commit totally to becoming better than the best. By Chasing Excellence, you'll discover how extraordinary it's possible for you to be.

Chasing the Dragon

Chasing the Dragon
Author: Jackie Pullinger
Publisher: Hodder & Stoughton
Total Pages: 218
Release: 2012-01-19
Genre: Religion
ISBN: 1444717979

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Until it was pulled down, the Walled City was Hong Kong's most foreboding territory. It was a lawless place, dominated by the Triads, and which the police hesitated to enter. Strangers were unwelcome. Drug smuggling and heroin addiction flourished, as did prostitution and pornography, extortion and fear. When Jackie Pullinger set sail from England in 1966 she had no idea that God was calling her to the Walled City. Yet, as she spoke of Jesus Christ, brutal Triad gangsters were converted, prostitutes quit, and Jackie discovered a new treatment for drug addiction: baptism in the Holy Spirit.