Charity Marketing
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Author | : Fran Hyde |
Publisher | : Routledge |
Total Pages | : 191 |
Release | : 2021-12-19 |
Genre | : Business & Economics |
ISBN | : 1000514196 |
Download Charity Marketing Book in PDF, Epub and Kindle
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Author | : Ian Bruce |
Publisher | : Icsa Publishing |
Total Pages | : 276 |
Release | : 2011 |
Genre | : Charities |
ISBN | : 9781860724596 |
Download Charity Marketing Book in PDF, Epub and Kindle
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
Author | : Ehsan Zarei |
Publisher | : Lulu.com |
Total Pages | : 174 |
Release | : |
Genre | : |
ISBN | : 1291727140 |
Download Charity Marketing Ideas Book in PDF, Epub and Kindle
Author | : Ian Bruce |
Publisher | : |
Total Pages | : 261 |
Release | : 1998 |
Genre | : Associations, institutions, etc |
ISBN | : 9781860720383 |
Download Successful Charity Marketing Book in PDF, Epub and Kindle
Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.
Author | : Walter Wymer |
Publisher | : SAGE |
Total Pages | : 382 |
Release | : 2006-03-06 |
Genre | : Business & Economics |
ISBN | : 9781412909235 |
Download Nonprofit Marketing Book in PDF, Epub and Kindle
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author | : Gideon Burrows |
Publisher | : Gideon Burrows |
Total Pages | : 60 |
Release | : |
Genre | : Social Science |
ISBN | : |
Download Write for Charity Book in PDF, Epub and Kindle
Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.
Author | : Jocelyne Daw |
Publisher | : John Wiley & Sons |
Total Pages | : 314 |
Release | : 2006-06-26 |
Genre | : Business & Economics |
ISBN | : 0471927805 |
Download Cause Marketing for Nonprofits Book in PDF, Epub and Kindle
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Author | : Roger Bennett |
Publisher | : Routledge |
Total Pages | : 165 |
Release | : 2018-07-26 |
Genre | : Business & Economics |
ISBN | : 1351055089 |
Download Nonprofit Marketing and Fundraising Book in PDF, Epub and Kindle
Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Author | : Karen Beamish |
Publisher | : Routledge |
Total Pages | : 413 |
Release | : 2007-07-11 |
Genre | : Business & Economics |
ISBN | : 113642069X |
Download CIM Coursebook 06/07 Marketing Planning Book in PDF, Epub and Kindle
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author | : Karen Beamish |
Publisher | : Routledge |
Total Pages | : 425 |
Release | : 2007-07-11 |
Genre | : Business & Economics |
ISBN | : 1136421386 |
Download CIM Coursebook 05/06 Marketing Planning Book in PDF, Epub and Kindle
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings