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How can constructive consumer choice processes influence consumption behavior?In micro economy view point, if the consumer needs long time to decide whether who will choose to buy the product. Then, it is possible that the consumer will choose to buy other kind of similar product to replace this product. It is the consumer's psychological long time product choice pressure factor to influence whose final choice to buy this product. Consumer decision making has been an interest in consumption behavior research, e.g. how technological changes, an information explosion factor can influence consumer individual choice decision to buy any products. Due to limited processing capacity, consumers often don't have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. Rapid technological changes for instance, has led to multitudes of new products and decreased product lifetimes. In addition, new communications media, such as the world wide web have made amounts of information on options potentially available ( Alba et al. 1987). It seems time pressure, such as fast product lifetimes and new communications, media, internet advertisement can influence consumers how to make decision to buy any thing which is the best to them, e.g. choice of gathering products of advertisement information to buy products from internet ( electronic shopping) instead of traditional visiting shops consumption behavior. So, new information advertisement media, e.g. internet advertisement consumer information media will influence consumer individual decision tasks. For example, a consumer may be fairly certain about the values of some of the attributes to choose to buy which kind of mobile phone from electronic shopping easily at home. However, the consumer may not have information for all of the mobile phone options on some attributes ( e.g. reliability information would not be available for a new mobile model) from internet advertisement. In addition, some attributes, such as safety may be difficult for consumer to trade off; making trade off requires possibly accepting a loss on such an attribute with potentially threatening consequences. What is characteristics of consumer decision strategy in product choice process? It includes the total amount of information processed, the selectivity in information processing, the pattern of process, ( whether by alternative brand or by attribute). First, the amount of information processed is very a great deal. For example, a mobile phone choice may involve detailed consideration of much of the information available about each of the available mobile phone, as implied by more rational choice models, or it may have a consideration of a limited set of information ( e.g. repeating what are choices last time). Second, different amounts of information can be processed for each attribute or alternative ( selective processing), or the same amount of information can be processed for each attribute or alternative ( consistent processing). For example, suppose a consumer considers the mobile phones to decide that life time is the most important attribute, processed only that attribute and chooses which mobile brand, with the famous brand value on that mobile phone attribute. Third, choice process would involves on that attribute. This choice process would involve highly selective processing of attribute information ( since the amount of information examined differs across attributes), but consistent processing of alternative mobile phone brand information, since one piece of information is considered for each mobile phone. The fact that working memory capacity is limited effectively requires selective attention to information, e.g. internet advertisement media.