Changing Consumer Behavior in Diet and Health: a Case Study on Local Matters

Changing Consumer Behavior in Diet and Health: a Case Study on Local Matters
Author: Ann Shirley Hu
Publisher:
Total Pages: 43
Release: 2010
Genre:
ISBN:

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Abstract: For the first time in two centuries, the life expectancy of children is less than that of their parents due to food related health problems (Belluck, 2005). According to WebMD, "One in three American children born in 2000 will develop diabetes if they adopt the nation's inactive and overeating lifestyle. ... For Hispanic children ... about one in two will develop the disease" (2003). To combat diabetes and obesity and to improve national health, many children will need to change their consumer decision-making processes regarding food. Instilling healthy food habits and values through early education may be the key to these improvements. In Columbus, Ohio, non-profit organization Local Matters aims to bring about healthier eating habits by educating young children about food. Local Matters' Food is Elementary program at Indianola K8 Informal actively addresses the obesity epidemic. The program teaches children in grades K-1 the importance of healthy food. Besides dietary health information, the curriculum tries to instill an emotional association between healthy food and happiness through sensory and social activities. Smelling, touching, cooking, and eating food creations are incorporated with socializing with classmates. My fourteen-minute documentary portrays Local Matters' efforts in developing healthful consumer behavior at a young age. With my camera, I documented and observed Local Matters' operations, cooking lessons, challenges, as well as the children's participation and reactions, and parental responses. Based on interviews with children, parents, and Local Matters, I analyzed the program and assessed its effects. Showcasing my documentary at the OSU Denman Research Forum and the 2011 Association for Consumer Behavior Film Competition will raise awareness of children's health and the anticipated benefits of teaching programs such as Food is Elementary.

Consumer Culture Theory

Consumer Culture Theory
Author: Eric J. Arnould
Publisher: SAGE
Total Pages: 425
Release: 2018-06-30
Genre: Business & Economics
ISBN: 1526452111

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Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

A National Strategy to Reduce Food Waste at the Consumer Level

A National Strategy to Reduce Food Waste at the Consumer Level
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Total Pages: 323
Release: 2020-10-14
Genre: Social Science
ISBN: 030968076X

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Approximately 30 percent of the edible food produced in the United States is wasted and a significant portion of this waste occurs at the consumer level. Despite food's essential role as a source of nutrients and energy and its emotional and cultural importance, U.S. consumers waste an estimated average of 1 pound of food per person per day at home and in places where they buy and consume food away from home. Many factors contribute to this wasteâ€"consumers behaviors are shaped not only by individual and interpersonal factors but also by influences within the food system, such as policies, food marketing and the media. Some food waste is unavoidable, and there is substantial variation in how food waste and its impacts are defined and measured. But there is no doubt that the consequences of food waste are severe: the wasting of food is costly to consumers, depletes natural resources, and degrades the environment. In addition, at a time when the COVID-19 pandemic has severely strained the U.S. economy and sharply increased food insecurity, it is predicted that food waste will worsen in the short term because of both supply chain disruptions and the closures of food businesses that affect the way people eat and the types of food they can afford. A National Strategy to Reduce Food Waste at the Consumer Level identifies strategies for changing consumer behavior, considering interactions and feedbacks within the food system. It explores the reasons food is wasted in the United States, including the characteristics of the complex systems through which food is produced, marketed, and sold, as well as the many other interconnected influences on consumers' conscious and unconscious choices about purchasing, preparing, consuming, storing, and discarding food. This report presents a strategy for addressing the challenge of reducing food waste at the consumer level from a holistic, systems perspective.

Improving America's Diet and Health

Improving America's Diet and Health
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 256
Release: 1991-01-01
Genre: Medical
ISBN: 0309041392

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Written and organized to be accessible to a wide range of readers, Improving America's Diet and Health explores how Americans can be persuaded to adopt healthier eating habits. Moving well beyond the "pamphlet and public service announcement" approach to dietary change, this volume investigates current eating patterns in this country, consumers' beliefs and attitudes about food and nutrition, the theory and practice of promoting healthy behaviors, and needs for further research. The core of the volume consists of strategies and actions targeted to sectors of societyâ€"government, the private sector, the health professions, the education communityâ€"that have special responsibilities for encouraging and enabling consumers to eat better. These recommendations form the basis for three principal strategies necessary to further the implementation of dietary recommendations in the United States.

Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
Author: Per Pinstrup-Andersen
Publisher: Cornell University Press
Total Pages: 292
Release: 2018-07-05
Genre: Social Science
ISBN: 0801466377

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The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental science, medicine, and geography to create a holistic picture of the state of the world's food systems today. Volume II of the Case Studies addresses the issues of domestic policies for markets, production, and the environment.

The Oxford Handbook of Food Ethics

The Oxford Handbook of Food Ethics
Author: Anne Barnhill
Publisher: Oxford University Press
Total Pages: 640
Release: 2018-01-08
Genre: Philosophy
ISBN: 0199372276

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Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.

Local Government Actions to Prevent Childhood Obesity

Local Government Actions to Prevent Childhood Obesity
Author: National Research Council
Publisher: National Academies Press
Total Pages: 107
Release: 2010-01-10
Genre: Medical
ISBN: 0309139279

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The prevalence of childhood obesity is so high in the United States that it may reduce the life expectancy of today's generation of children. While parents and other adult caregivers play a fundamental role in teaching children about healthy behaviors, even the most positive efforts can be undermined by local environments that are poorly suited to supporting healthy behaviors. For example, many communities lack ready sources of healthy food choices, such as supermarkets and grocery stores. Or they may not provide safe places for children to walk or play. In such communities, even the most motivated child or adolescent may find it difficult to act in healthy ways. Local governments-with jurisdiction over many aspects of land use, food marketing, community planning, transportation, health and nutrition programs, and other community issues-are ideally positioned to promote behaviors that will help children and adolescents reach and maintain healthy weights. Local Government Actions to Prevent Childhood Obesity presents a number of recommendations that touch on the vital role of government actions on all levels-federal, state, and local-in childhood obesity prevention. The book offers healthy eating and physical activity strategies for local governments to consider, making it an excellent resource for mayors, managers, commissioners, council members, county board members, and administrators.

The Public Health Effects of Food Deserts

The Public Health Effects of Food Deserts
Author: National Research Council
Publisher: National Academies Press
Total Pages: 114
Release: 2009-07-02
Genre: Medical
ISBN: 0309137284

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In the United States, people living in low-income neighborhoods frequently do not have access to affordable healthy food venues, such as supermarkets. Instead, those living in "food deserts" must rely on convenience stores and small neighborhood stores that offer few, if any, healthy food choices, such as fruits and vegetables. The Institute of Medicine (IOM) and National Research Council (NRC) convened a two-day workshop on January 26-27, 2009, to provide input into a Congressionally-mandated food deserts study by the U.S. Department of Agriculture's Economic Research Service. The workshop, summarized in this volume, provided a forum in which to discuss the public health effects of food deserts.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.