Campaign Communication and Political Marketing

Campaign Communication and Political Marketing
Author: Philippe J. Maarek
Publisher: John Wiley & Sons
Total Pages: 294
Release: 2011-03-21
Genre: Language Arts & Disciplines
ISBN: 1444340697
GET BOOK

Download Campaign Communication and Political Marketing Book in PDF, Epub and Kindle

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Campaign Communication and Political Marketing

Campaign Communication and Political Marketing
Author: Philippe J. Maarek
Publisher: Wiley-Blackwell
Total Pages: 0
Release: 2011-05-06
Genre: Language Arts & Disciplines
ISBN: 9781444332346
GET BOOK

Download Campaign Communication and Political Marketing Book in PDF, Epub and Kindle

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Political Marketing and Communication

Political Marketing and Communication
Author: Philippe J. Maarek
Publisher:
Total Pages: 264
Release: 1995
Genre: Business & Economics
ISBN:
GET BOOK

Download Political Marketing and Communication Book in PDF, Epub and Kindle

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Political Campaign Communication

Political Campaign Communication
Author: Judith S. Trent
Publisher: Rowman & Littlefield
Total Pages: 452
Release: 2008
Genre: Political Science
ISBN: 9780742553033
GET BOOK

Download Political Campaign Communication Book in PDF, Epub and Kindle

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Political Marketing in the United States

Political Marketing in the United States
Author: Jennifer Lees-Marshment
Publisher: Routledge
Total Pages: 331
Release: 2014-08-28
Genre: Political Science
ISBN: 1136212191
GET BOOK

Download Political Marketing in the United States Book in PDF, Epub and Kindle

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Political Marketing

Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
Total Pages: 315
Release: 2009-09-10
Genre: Business & Economics
ISBN: 1134084110
GET BOOK

Download Political Marketing Book in PDF, Epub and Kindle

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

Electoral Strategies and Political Marketing

Electoral Strategies and Political Marketing
Author: Shaun Bowler
Publisher: Springer
Total Pages: 254
Release: 2016-07-27
Genre: Political Science
ISBN: 1349224111
GET BOOK

Download Electoral Strategies and Political Marketing Book in PDF, Epub and Kindle

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Political Marketing in the 2016 U.S. Presidential Election

Political Marketing in the 2016 U.S. Presidential Election
Author: Jamie Gillies
Publisher: Springer
Total Pages: 130
Release: 2017-08-04
Genre: Political Science
ISBN: 3319593455
GET BOOK

Download Political Marketing in the 2016 U.S. Presidential Election Book in PDF, Epub and Kindle

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Market Driven Political Advertising

Market Driven Political Advertising
Author: Andrew Hughes
Publisher: Springer
Total Pages: 137
Release: 2018-06-14
Genre: Business & Economics
ISBN: 3319777300
GET BOOK

Download Market Driven Political Advertising Book in PDF, Epub and Kindle

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.