Business Superbrands
Author | : |
Publisher | : |
Total Pages | : 128 |
Release | : 2002 |
Genre | : Advertising, Industrial |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 128 |
Release | : 2002 |
Genre | : Advertising, Industrial |
ISBN | : |
Author | : Angela Pumphrey |
Publisher | : |
Total Pages | : 216 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
Author | : Michael Levine |
Publisher | : John Wiley & Sons |
Total Pages | : 274 |
Release | : 2003-04-07 |
Genre | : Business & Economics |
ISBN | : 0471432881 |
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Author | : Jon Miller |
Publisher | : John Wiley & Sons |
Total Pages | : 286 |
Release | : 2005-01-14 |
Genre | : Business & Economics |
ISBN | : 0470862602 |
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Author | : Superbrands Uk Limited |
Publisher | : |
Total Pages | : 200 |
Release | : 2016-03 |
Genre | : |
ISBN | : 9780993299810 |
This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and the journey that they have taken to get there.
Author | : |
Publisher | : |
Total Pages | : 100 |
Release | : 1999 |
Genre | : Advertising |
ISBN | : |
Author | : euronique+communications |
Publisher | : |
Total Pages | : |
Release | : 2020-05-30 |
Genre | : |
ISBN | : 9780578685502 |
Author | : Richard Branson |
Publisher | : Penguin |
Total Pages | : 323 |
Release | : 2011-04-26 |
Genre | : Business & Economics |
ISBN | : 1101513926 |
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Author | : Superbrands UK Ltd. |
Publisher | : |
Total Pages | : 136 |
Release | : 2018-03-28 |
Genre | : Brand name products |
ISBN | : 9781999745608 |
Superbrands Annual 2018 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
Author | : Steve McKee |
Publisher | : St. Martin's Press |
Total Pages | : 258 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1137413522 |
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.