Predictive Business Analytics

Predictive Business Analytics
Author: Lawrence Maisel
Publisher: John Wiley & Sons
Total Pages: 276
Release: 2013-09-26
Genre: Business & Economics
ISBN: 1118240154

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Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

A Practitioner's Guide to Business Analytics (PB)

A Practitioner's Guide to Business Analytics (PB)
Author: Randy Bartlett
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2013-01-25
Genre: Business & Economics
ISBN: 0071807608

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Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Sport Business Analytics

Sport Business Analytics
Author: C. Keith Harrison
Publisher: CRC Press
Total Pages: 260
Release: 2016-11-18
Genre: Computers
ISBN: 1498761275

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

A Business Analyst's Introduction to Business Analytics

A Business Analyst's Introduction to Business Analytics
Author: Adam Fleischhacker
Publisher:
Total Pages: 298
Release: 2020-07-20
Genre:
ISBN:

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This up-to-date business analytics textbook (published in July 2020) will get you harnessing the power of the R programming language to: manipulate and model data, discover and communicate insight, to visually communicate that insight, and successfully advocate for change within an organization. Book Description A frequent teaching-award winning professor with an analytics-industry background shares his hands-on guide to learning business analytics. It is the first textbook addressing a complete and modern business analytics workflow that includes data manipulation, data visualization, modelling business problems with graphical models, translating graphical models into code, and presenting insights back to stakeholders. Book Highlights Content that is accessible to anyone, even most analytics beginners. If you have taken a stats course, you are good to go. Assumes no knowledge of the R programming language. Provides introduction to R, RStudio, and the Tidyverse. Provides a solid foundation and an implementable workflow for anyone wading into the Bayesian inference waters. Provides a complete workflow within the R-ecosystem; there is no need to learn several programming languages or work through clunky interfaces between software tools. First book introducing two powerful R-packages - `causact` for visual modelling of business problems and `greta` which is an R interface to `TensorFlow` used for Bayesian inference. Uses the intuitive coding practices of the `tidyverse` including using `dplyr` for data manipulation and `ggplot2` for data visualization. Datasets that are freely and easily accessible. Code for generating all results and almost every visualization used in the textbook. Do not learn statistical computation or fancy math in a vacuum, learn it through this guide within the context of solving business problems.

R for Business Analytics

R for Business Analytics
Author: A Ohri
Publisher: Springer Science & Business Media
Total Pages: 322
Release: 2012-09-14
Genre: Business & Economics
ISBN: 1461443423

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This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create useful analytics applications. Includes interviews with corporate users of R, and easy-to-use examples.

Essentials of Business Analytics

Essentials of Business Analytics
Author: Bhimasankaram Pochiraju
Publisher: Springer
Total Pages: 971
Release: 2019-07-10
Genre: Business & Economics
ISBN: 3319688375

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This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

Business Analytics

Business Analytics
Author: S. Christian Albright
Publisher:
Total Pages: 952
Release: 2017
Genre: Decision making
ISBN: 9789814834391

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Business Analytics for Managers

Business Analytics for Managers
Author: Gert Laursen
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2010-07-13
Genre: Business & Economics
ISBN: 0470890614

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"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

An Introduction to Business Analytics

An Introduction to Business Analytics
Author: Ger Koole
Publisher: Lulu.com
Total Pages: 174
Release: 2019-03-13
Genre: Computers
ISBN: 9082017938

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Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.

Business Analytics

Business Analytics
Author: Walter R. Paczkowski
Publisher: Springer Nature
Total Pages: 416
Release: 2022-01-03
Genre: Business & Economics
ISBN: 3030870235

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This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.