Starting an Online Business For Dummies

Starting an Online Business For Dummies
Author: Greg Holden
Publisher: For Dummies
Total Pages: 408
Release: 2005-02-22
Genre: Business & Economics
ISBN: 076459656X
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So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: Doing research, defining your niche and target market, and putting it together in a practical business plan Getting the hardware and software you’ll need to get going Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos Selecting a Web hosting service (with info on free Web site homesteading) Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic Running a business on eBay Marketing your business and the secrets to search engine success Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: Lots of Web sites that will give you good ideas A companion Web site that includes an online directory of Internet business resources A list of legal and business requirements Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Google Business Solutions All-in-One For Dummies

Google Business Solutions All-in-One For Dummies
Author: Bud E. Smith
Publisher: John Wiley & Sons
Total Pages: 638
Release: 2009-04-29
Genre: Computers
ISBN: 0470506482
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If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets. As if that wasn’t enough, there’s a Google AdWordsTM gift card worth $25 inside the book, too! Get e-mail, calendar, online documents and records, and more, free in Google Apps Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base Use Google Docs, Checkout, and other tools to give your site all the e-commerce features Track traffic and get advertisers with Google Ads and Analytics Choose tools to keep your e-mail, servers, computers, and files safe Create gadgets that promote your business and add value to your site Learn the secrets of search engine optimization the Google way You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

Building Your Business with Google For Dummies

Building Your Business with Google For Dummies
Author: Brad Hill
Publisher: John Wiley & Sons
Total Pages: 387
Release: 2004-06-03
Genre: Business & Economics
ISBN: 0764577387
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The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Google For Dummies

Google For Dummies
Author: Brad Hill
Publisher: For Dummies
Total Pages: 366
Release: 2003-09-26
Genre: Computers
ISBN: 9780764544200
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* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google

Digital Marketing For Dummies

Digital Marketing For Dummies
Author: Russ Henneberry
Publisher: John Wiley & Sons
Total Pages: 406
Release: 2016-12-27
Genre: Business & Economics
ISBN: 1119235650
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Google AdWords For Dummies

Google AdWords For Dummies
Author: Howie Jacobson
Publisher: John Wiley & Sons
Total Pages: 451
Release: 2011-12-06
Genre: Computers
ISBN: 1118115619
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Google Sites and Chrome For Dummies

Google Sites and Chrome For Dummies
Author: Ryan Teeter
Publisher: John Wiley & Sons
Total Pages: 458
Release: 2009-02-09
Genre: Computers
ISBN: 0470396784
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Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.

Google+ Marketing For Dummies

Google+ Marketing For Dummies
Author: Jesse Stay
Publisher: John Wiley & Sons
Total Pages: 335
Release: 2012-10-26
Genre: Business & Economics
ISBN: 1118381432
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Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

Building Research Tools with Google For Dummies

Building Research Tools with Google For Dummies
Author: Harold Davis
Publisher: For Dummies
Total Pages: 366
Release: 2005-04-08
Genre: Computers
ISBN: 9780764578090
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Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!

Google Search & Rescue For Dummies

Google Search & Rescue For Dummies
Author: Brad Hill
Publisher: John Wiley & Sons
Total Pages: 411
Release: 2005-10-24
Genre: Computers
ISBN: 0471758116
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Be amazed at all the ways Google's at your service! Here's how to find your way through all the information Google offers More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family - valuable tools such as Google Maps, Google Video, Google Earth, Google Scholar, and Gmail. Play Google games, shop with Froogle, or find stuff on your own computer with Google Desktop. The possibilities will make you Google-eyed! Discover how to * Refine your results with search operators * Use Google as an answer engine * Enjoy one-click searching with Google Toolbar * Get specific information with Google Labs services * Simplify e-mail with Gmail