Building a Brand Image Through Electronic Customer Relationship Management

Building a Brand Image Through Electronic Customer Relationship Management
Author: Naim, Arshi
Publisher: IGI Global
Total Pages: 383
Release: 2022-06-30
Genre: Business & Economics
ISBN: 1668453886

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Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Author: Ammari, Nedra Bahri
Publisher: IGI Global
Total Pages: 317
Release: 2022-06-24
Genre: Business & Economics
ISBN: 1799895556

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The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet of Things in Digital Marketing
Author: Naim, Arshi
Publisher: IGI Global
Total Pages: 433
Release: 2023-05-23
Genre: Business & Economics
ISBN: 1668481685

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In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications

Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
Author: Hoda, Najmul
Publisher: IGI Global
Total Pages: 319
Release: 2023-08-07
Genre: Computers
ISBN: 1668489546

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Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications, provides current and prospective theoretical and applied understandings of this newer source of investments. Edited by Dr. Najmul Hoda, an Assistant Professor in the Department of Business Administration at the College of Business, Umm Al-Qura University, this book is an ideal resource for scholars and practitioners interested in exploring the benefits of online social capital. The book is targeted towards academic scholars and is an excellent supplementary reading material for higher education institutions. It covers a range of topics such as social capital theory in online networking, empirical findings of online social capital formation, scales to measure online social capital, and online social capital and sustainable development. The book also explores the impact of technological innovations on online social capital and the applications of online social capital in business, society, and the economy. The book's objective is to provide a comprehensive understanding of the current and prospective state of theory and applications of this phenomenon, and it will benefit researchers, government and private research institutions, business corporations, and students in various fields such as business, economics, information technology, psychology, medicine, and humanities.

Managing Customer Relationships Using Customer Care Techniques

Managing Customer Relationships Using Customer Care Techniques
Author: Anna Brzozowska
Publisher: CRC Press
Total Pages: 165
Release: 2024-05-15
Genre: Business & Economics
ISBN: 1040017614

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In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

Harnessing High-Performance Computing and AI for Environmental Sustainability

Harnessing High-Performance Computing and AI for Environmental Sustainability
Author: Naim, Arshi
Publisher: IGI Global
Total Pages: 422
Release: 2024-05-15
Genre: Technology & Engineering
ISBN:

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The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

AI Applications for Business, Medical, and Agricultural Sustainability

AI Applications for Business, Medical, and Agricultural Sustainability
Author: Naim, Arshi
Publisher: IGI Global
Total Pages: 339
Release: 2024-03-07
Genre: Technology & Engineering
ISBN:

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Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Author: Ekhlassi, Amir
Publisher: IGI Global
Total Pages: 198
Release: 2018-01-12
Genre: Business & Economics
ISBN: 1522551441

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations
Author: Chiu, Dickson K. W.
Publisher: IGI Global
Total Pages: 371
Release: 2023-08-10
Genre: Science
ISBN: 1668486733

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The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.

Enhancing and Predicting Digital Consumer Behavior with AI

Enhancing and Predicting Digital Consumer Behavior with AI
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
Total Pages: 464
Release: 2024-05-13
Genre: Business & Economics
ISBN:

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Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.