Brand You

Brand You
Author: John Purkiss
Publisher: Financial Times/Prentice Hall
Total Pages: 0
Release: 2012
Genre: BUSINESS & ECONOMICS
ISBN: 9780273777694
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In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Brand You

Brand You
Author: John Purkiss
Publisher: Pearson UK
Total Pages: 265
Release: 2014-02-05
Genre: Self-Help
ISBN: 0273779206
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The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info

You Are The Brand

You Are The Brand
Author: Mike Kim
Publisher: Morgan James Publishing
Total Pages: 187
Release: 2021-06-08
Genre: Business & Economics
ISBN: 1631953486
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An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

The Brand Flip

The Brand Flip
Author: Marty Neumeier
Publisher: New Riders
Total Pages: 196
Release: 2015-07-24
Genre: Business & Economics
ISBN: 0134172973
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Managing Brand You

Managing Brand You
Author: Jerry S. WILSON
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 252
Release: 2008-07-16
Genre: Business & Economics
ISBN: 0814410693
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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Brand YOU

Brand YOU
Author: N.D Ngwana
Publisher: Billion Ideas Company
Total Pages: 31
Release: 2023-07-25
Genre: Business & Economics
ISBN:
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In 'Brand YOU: Personal Branding for Professional Success', you'll discover the power of personal branding and how it can propel your professional journey. This comprehensive guide helps you understand and implement personal branding strategies to establish your unique professional identity and stand out in today's competitive marketplace. 'Brand YOU' takes you on a journey of self-discovery, helping you identify your unique strengths, values, and passions. It provides a step-by-step guide to building your personal brand, from defining your personal brand statement and developing your online presence, to networking effectively and managing your reputation. The book incorporates insights from the worlds of marketing, psychology, and career development, offering a holistic approach to personal branding. Each chapter includes practical exercises, real-world examples, and case studies, providing you with actionable steps to build and enhance your personal brand. 'Brand YOU' goes beyond traditional career advice. It emphasizes the importance of authenticity, consistency, and personal growth in personal branding. It also addresses common challenges in personal branding and provides solutions to overcome them. Whether you're a seasoned professional looking to redefine your career, a recent graduate entering the job market, or an entrepreneur seeking to build a personal brand, 'Brand YOU: Personal Branding for Professional Success' is your guide. Unlock your potential and elevate your professional journey with 'Brand YOU'.

Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand

Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand
Author: Hume Johnson
Publisher: Independently Published
Total Pages: 174
Release: 2018-09-21
Genre: Self-Help
ISBN: 9781723894329
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Who are you and what do you bring to the table? In a fiercely competitive job market, the ability to define your core strengths, passions and talents and leverage these assets to your advantage is the key to reaching your career goals and achieving professional success. The most effective and potent way to do this is to discover your personal brand. Brand YOU!: Reinvent Yourself, Redefine Your Future is your blueprint for building your personal brand. In Brand YOU!, Hume Johnson offers you a 5-step guide to help you: - define the key variables that shape your image - discover your unique value - create a compelling personal brand and, - communicate your brand offline and online with confidence, clarity and credibility. With engaging discussions and practical exercises and guidelines, Brand YOU! gives you the tools to reimagine your professional identity, position yourself as an expert in your field and build a career that is based on your skills and unique talents, and where you show up as your authentic self.

Building Brand You!

Building Brand You!
Author: Omar Abedin
Publisher: Trafford Publishing
Total Pages: 73
Release: 2015-07-07
Genre: Self-Help
ISBN: 1490761500
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The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

You are the Brand

You are the Brand
Author: Steve Adubato
Publisher: Rutgers University Press
Total Pages: 252
Release: 2011
Genre: Business & Economics
ISBN: 0813550424
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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.

Brand by Hand

Brand by Hand
Author: Jon Contino
Publisher: Abrams
Total Pages: 250
Release: 2018-10-23
Genre: Design
ISBN: 168335317X
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The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.