Brand Therapy

Brand Therapy
Author: Brian Smith
Publisher: Practical Inspiration Publishing
Total Pages: 372
Release: 2018-01-25
Genre: Business & Economics
ISBN: 1788600061

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The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Brand Therapy

Brand Therapy
Author: Brian D Smith, BSC BSC BSC
Publisher: Practical Inspiration Publishing
Total Pages: 212
Release: 2018-01-25
Genre:
ISBN: 9781788600057

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A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

The Brand Therapy Book: Key Branding Lessons to Save Time and Money While Winning Hearts and Minds.

The Brand Therapy Book: Key Branding Lessons to Save Time and Money While Winning Hearts and Minds.
Author: Fabian Geyrhalter
Publisher: Brandtro
Total Pages: 144
Release: 2020-05-05
Genre: Business & Economics
ISBN: 9781734939705

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A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.

Revolution

Revolution
Author: Russell Brand
Publisher: Ballantine Books
Total Pages: 324
Release: 2014-10-14
Genre: Humor
ISBN: 1101882913

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NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Infectious diseases

Infectious diseases
Author:
Publisher:
Total Pages: 1012
Release: 1911
Genre:
ISBN:

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Medical Record

Medical Record
Author: George Frederick Shrady
Publisher:
Total Pages: 1100
Release: 1900
Genre: Medicine
ISBN:

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Brand Therapist

Brand Therapist
Author: Yamilca Rodriguez
Publisher: iUniverse
Total Pages: 249
Release: 2023-02-09
Genre: Business & Economics
ISBN: 1663249946

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Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as: • How can you deliver your story with a strong magnetic presence? • What do your clients need and want? • What goes into the science of personal branding? As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.

Recovery

Recovery
Author: Russell Brand
Publisher: Henry Holt and Company
Total Pages: 287
Release: 2017-10-03
Genre: Biography & Autobiography
ISBN: 1250141931

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A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.

Groundswell

Groundswell
Author: Charlene Li
Publisher: Harvard Business Press
Total Pages: 354
Release: 2011
Genre: Business & Economics
ISBN: 1422161986

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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Introducing Cognitive Analytic Therapy

Introducing Cognitive Analytic Therapy
Author: Anthony Ryle
Publisher: John Wiley & Sons
Total Pages: 471
Release: 2020-03-18
Genre: Psychology
ISBN: 1119695139

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Introduces the principles and applications of cognitive analytic therapy (CAT) Cognitive Analytic Therapy (CAT) is an increasingly popular approach to therapy that is now widely recognised as a genuinely integrative and fundamentally relational model of psychotherapy. This new edition of the definitive text to CAT offers a systematic and comprehensive introduction to its origins, development, and practice. It also provides a fully updated overview of developments in the theory, research, and applications of CAT, including clarification and re-statement of basic concepts, such as reciprocal roles and reciprocal role procedures, as well as extensions into new areas of expertise. Introducing Cognitive Analytic Therapy: Principles and Practice of a Relational Approach to Mental Health, 2nd Edition starts with a brief account of the scope and focus of CAT and how it evolved and explains the main features of its practice. It next offers a brief account of a relatively straightforward therapy to give readers a sense of the unfolding structure and style of a time-limited CAT. Following that are chapters that consider the normal and abnormal development of the Self and that introduce influential concepts from Vygotskian, Bakhtinian and developmental psychology. Subsequent chapters describe selection and assessment; reformulation; the course of therapy; the ‘ideal model’ of therapist activity and its relation to the supervision of therapists; applications of CAT in various patient groups and settings and in treating personality type disorders; use in ‘reflective practice'; a CAT perspective on the ‘difficult’ patient; and systemic and ‘contextual’ approaches. Presents an updated introduction and overview of the principles and practice of cognitive analytic therapy (CAT) Updates the first edition with developments from the last decade, in which CAT theory has deepened and the approach has been applied to new patient groups and extended far beyond its roots Includes detailed, applicable ‘how to’ descriptions of CAT in practice Includes references to CAT published works and suggestions for further reading within each chapter Includes a glossary of terms and several appendices containing the CAT Psychotherapy File; a summary of CAT competences extracted from Roth and Pilling; the Personality Structure Questionnaire; and a description of repertory grid basics and their use in CAT Co-written by the creator of the CAT model, Anthony Ryle, in collaboration with leading CAT practitioner, trainer, and researcher, Ian B. Kerr Introducing Cognitive Analytic Therapy is the definitive book for CAT practitioners and CAT trainees at skills, practitioner, and psychotherapy levels. It should also be of considerable interest and relevance to mental health professionals of all orientations, including clinical psychologists, psychiatrists, counselors, mental health nurses, to those working in forensic and various institutional settings, and to a range of other health care and social work professionals.