Brand New China

Brand New China
Author: Jing Wang
Publisher: Harvard University Press
Total Pages: 436
Release: 2010-04-10
Genre: Business & Economics
ISBN: 9780674044821

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Brand New China

Brand New China
Author: Jing Wang
Publisher: Harvard University Press
Total Pages: 428
Release: 2010-04-10
Genre: Business & Economics
ISBN: 0674268237

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Brand New Art From China

Brand New Art From China
Author: Barbara Pollack
Publisher: Bloomsbury Publishing
Total Pages: 256
Release: 2018-06-25
Genre: Art
ISBN: 1838608079

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A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.

All Under Heaven

All Under Heaven
Author: Carolyn Phillips
Publisher: Ten Speed Press
Total Pages: 530
Release: 2016-08-30
Genre: Cooking
ISBN: 1607749831

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A comprehensive, contemporary portrait of China's culinary landscape and the geography and history that has shaped it, with more than 300 recipes. Vaulting from ancient taverns near the Yangtze River to banquet halls in modern Taipei, All Under Heaven is the first cookbook in English to examine all 35 cuisines of China. Drawing on centuries' worth of culinary texts, as well as her own years working, eating, and cooking in Taiwan, Carolyn Phillips has written a spirited, symphonic love letter to the flavors and textures of Chinese cuisine. With hundreds of recipes--from simple Fried Green Onion Noodles to Lotus-Wrapped Spicy Rice Crumb Pork--written with clear, step-by-step instructions, All Under Heaven serves as both a handbook for the novice and a source of inspiration for the veteran chef. — Los Angeles Times: Favorite Cookbooks of 2016

Chinese Lessons

Chinese Lessons
Author: John Pomfret
Publisher: Macmillan
Total Pages: 343
Release: 2006-08-08
Genre: History
ISBN: 0805076158

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"As a twenty-two-year-old exchange student at Nanjing University in 1981, John Pomfret was one of the first American students to be admitted to China after the Communist Revolution of 1949. Living in a cramped dorm room, Pomfret was exposed to a country few outsiders had ever experienced, one fresh from the twin tragedies of Mao's rule - the Great Leap Forward and the Cultural Revolution." "Twenty years after first leaving China, Pomfret returned to the university for a class reunion. Once again, he immersed himself in the lives of his classmates, especially the one woman and four men whose stories make up Chinese Lessons, an intimate and revealing portrait of the Chinese people." "Beginning with Pomfret's first day in China, Chinese Lessons takes us back to the often torturous paths that brought together the Nanjing University History Class of 1982. We learn that Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; Little Guan was forced to publicly denounce and humiliate her father." "As we follow Pomfret's classmates from childhood to university and on to adulthood, we see the effect that the country's transition from near-feudal communism to First World capitalism has had on his classmates. This riveting portrait of the Chinese people will not only change your understanding of China but also challenge your perception of the way fate can shape the course of nations as surely as it has the extraordinary lives of these five classmates."--BOOK JACKET.

Chop Suey, USA

Chop Suey, USA
Author: Yong Chen
Publisher: Columbia University Press
Total Pages: 325
Release: 2014-11-04
Genre: Social Science
ISBN: 0231538162

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American diners began to flock to Chinese restaurants more than a century ago, making Chinese food the first mass-consumed cuisine in the United States. By 1980, it had become the country's most popular ethnic cuisine. Chop Suey, USA offers the first comprehensive interpretation of the rise of Chinese food, revealing the forces that made it ubiquitous in the American gastronomic landscape and turned the country into an empire of consumption. Engineered by a politically disenfranchised, numerically small, and economically exploited group, Chinese food's tour de America is an epic story of global cultural encounter. It reflects not only changes in taste but also a growing appetite for a more leisurely lifestyle. Americans fell in love with Chinese food not because of its gastronomic excellence but because of its affordability and convenience, which is why they preferred the quick and simple dishes of China while shunning its haute cuisine. Epitomized by chop suey, American Chinese food was a forerunner of McDonald's, democratizing the once-exclusive dining-out experience for such groups as marginalized Anglos, African Americans, and Jews. The rise of Chinese food is also a classic American story of immigrant entrepreneurship and perseverance. Barred from many occupations, Chinese Americans successfully turned Chinese food from a despised cuisine into a dominant force in the restaurant market, creating a critical lifeline for their community. Chinese American restaurant workers developed the concept of the open kitchen and popularized the practice of home delivery. They streamlined certain Chinese dishes, such as chop suey and egg foo young, turning them into nationally recognized brand names.

Little Rice

Little Rice
Author: Clay Shirky
Publisher:
Total Pages: 128
Release: 2015
Genre: Business & Economics
ISBN: 9780990976325

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Almost unknown to the rest of the globe, Xiaomi has become the world's third-largest mobile phone manufacturer. Its high-end phones are tailored to Chinese and emerging markets, where it outsells even Samsung. Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi its name literally means "little rice" is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story, because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of. China's fortune and future clearly lie with "opening up" to the global market, requiring it to allow local entrepreneurs to experiment. Clay Shirky, one of the most influential and original thinkers on how technological innovation affects social change around the world, now turns his attention to the most populous country of them all. The case of Xiaomi exemplifies the balancing act that China has to perfect to navigate between cheap copies and innovation, between the demands of local and global markets, and between freedom and control.

China Bayles' Book of Days

China Bayles' Book of Days
Author: Susan Wittig Albert
Publisher: Penguin
Total Pages: 404
Release: 2006-10-03
Genre: Gardening
ISBN: 1440627258

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A treasury of recipes, crafts, gardening tips, and more from the national bestselling author of the China Bayles series—a great gift for both mystery fans and herb & craft enthusiasts! Readers of the China Bayles mystery novels are familiar with the usefulness and wonder of the many herbs the amateur sleuth sells in her beloved Thyme and Seasons shop. Compiled by national bestselling author Susan Wittig Albert at the request of her fans, China Bayles' Book of Days gathers together tidbits and treasures about plants and reveals ways you can put more green into your daily life. Featuring 365 days of recipes, crafts, gardening tips, remedies, and more, this special volume is a personal calendar of the legends and lore of herbs and also features brand-new essays from the author, clues from China's mysteries, and some special contributions by the irrepressible members of the Myra Merryweather Herb Guild, Pecan Springs's oldest civic organization.

The New China

The New China
Author: Henri Borel
Publisher:
Total Pages: 392
Release: 1912
Genre: China
ISBN:

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Pistols of the Warlords

Pistols of the Warlords
Author: Ian McCollum
Publisher:
Total Pages:
Release: 2021-12
Genre:
ISBN: 9781733424639

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