Marketing Demystified

Marketing Demystified
Author: Donna Anselmo
Publisher: McGraw Hill Professional
Total Pages: 401
Release: 2010-08-06
Genre: Business & Economics
ISBN: 0071737189

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Book Marketing Demystified

Book Marketing Demystified
Author: Bruce T. Batchelor
Publisher: Agio Publishing House
Total Pages: 181
Release: 2007-06
Genre: Business & Economics
ISBN: 1897435002

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Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.

Book Marketing Demystified

Book Marketing Demystified
Author: Bruce T. Batchelor
Publisher:
Total Pages: 167
Release: 2007-01-01
Genre: Authorship
ISBN: 9781897435014

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Plug Your Book!

Plug Your Book!
Author: Steve Weber
Publisher: Stephen Weber
Total Pages: 207
Release: 2007
Genre: Computers
ISBN: 0977240614

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Web Analytics Demystified

Web Analytics Demystified
Author: Eric T. Peterson
Publisher: Bookrenter
Total Pages: 256
Release: 2004
Genre: Business & Economics
ISBN: 9780974358420

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Sales Management

Sales Management
Author: Robert J. Calvin
Publisher: McGraw Hill Professional
Total Pages: 270
Release: 2004-03-22
Genre: Business & Economics
ISBN: 9780071442299

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THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

Self-Publishing Made Simple

Self-Publishing Made Simple
Author: April Cox
Publisher:
Total Pages:
Release: 2021-09-15
Genre:
ISBN: 9781737557012

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Fiction Writing Demystified

Fiction Writing Demystified
Author: Thomas B. Sawyer
Publisher: Ashleywilde, Inc.
Total Pages: 232
Release: 2003
Genre: Language Arts & Disciplines
ISBN: 9780962747618

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A guide to the techniques of fiction writing provides advice on story construction, character development, and dialogue.

Competition Demystified

Competition Demystified
Author: Bruce C. Greenwald
Publisher: Penguin
Total Pages: 651
Release: 2005-08-18
Genre: Business & Economics
ISBN: 1101218436

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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Plug Your Book! Online Book Marketing for Authors

Plug Your Book! Online Book Marketing for Authors
Author: Steve Weber
Publisher:
Total Pages: 0
Release: 2013-07
Genre: Language Arts & Disciplines
ISBN: 9781936560158

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> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon ..".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' ..".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates