Black is the New Green: Marketing to Affluent African Americans

Black is the New Green: Marketing to Affluent African Americans
Author: Leonard Burnett
Publisher:
Total Pages: 222
Release: 2021-06-19
Genre: Business & Economics
ISBN: 9781621344537

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From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."

What's Black about It?

What's Black about It?
Author: Pepper Miller
Publisher: Paramount Market Publishing
Total Pages: 152
Release: 2005
Genre: Business & Economics
ISBN: 9780972529099

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At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.

50 Billion Dollar Boss

50 Billion Dollar Boss
Author: Kathey Porter
Publisher: Springer
Total Pages: 178
Release: 2016-01-26
Genre: Business & Economics
ISBN: 1137475021

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This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.

Black Culture, Inc.

Black Culture, Inc.
Author: Patricia A. Banks
Publisher: Stanford University Press
Total Pages: 301
Release: 2022-04-19
Genre: Social Science
ISBN: 1503631257

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A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.

Madison Avenue and the Color Line

Madison Avenue and the Color Line
Author: Jason Chambers
Publisher: University of Pennsylvania Press
Total Pages: 332
Release: 2009-05-22
Genre: Business & Economics
ISBN: 9780812220605

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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

INSPIRED!

INSPIRED!
Author: Jeffrey P. Drozdowski
Publisher: Dog Ear Publishing
Total Pages: 122
Release: 2017-08-19
Genre: Business & Economics
ISBN: 1457556820

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The day prior to writing this section Jeff heard it again. He has been hearing it over and over, primarily on the news networks, that the country’s racial and ethnic background is changing. According to the numbers AND the eyeball test Jeff believes it. The Pew Research Center states that by 2055 there will be no racial majority in the United States! Jeff Drozdowski has spent most of his life traveling the country and seeing these changes with his own two eyes. There is more to this change than just race and ethnicity. The generation that has the highest percentage of people in the workplace, The Millennials, are considered the most unique generation ever. The way this group looks at life and their acceptance of people the way they are is something that employers need to acknowledge and embrace. After all great people run great companies! “Inspired! How Our Differences Are Changing The Workplace” explores how the changes that are going on can be a benefit to all of us, especially at work!

Our Black Year

Our Black Year
Author: Maggie Anderson
Publisher:
Total Pages: 322
Release: 2012-02-14
Genre: Business & Economics
ISBN: 1610390245

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Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers--unlike consumers of other ethnicities-- choose not to support black-ownedbusinesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.

In the Black

In the Black
Author: Gregory S. Bell
Publisher: John Wiley & Sons
Total Pages: 314
Release: 2002-10-01
Genre: Business & Economics
ISBN: 047121485X

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The never-before-told story of five decades of African Americans onWall Street Here, for the first time, is the fascinating history of the AfricanAmerican experience on Wall Street as told by Gregory Bell, the sonof the man who founded the first black-owned member firm of the NewYork Stock Exchange. A successful finance professional in his ownright with close ties to leading figures in both the blackfinancial and civil rights communities, Bell tells the stories ofthe pioneers who broke down the ancient social and politicalbarriers to African American participation in the nation sfinancial industry. With the help of profiles of many importantblack leaders of the past fifty years including everyone from JesseJackson and Maynard Jackson, former mayor of Atlanta, to E. StanleyO Neal, COO and President of Merrill Lynch, and Russell Goings,founder of First Harlem Securities and cofounder of First HarlemSecurities he shows how in the years following World War II thegrowing social, political, and financial powers of AfricanAmericans converged on Wall Street. Set to publish during BlackHistory Month, In the Black will be warmly received by AfricanAmerican business readers and general readers alike.

African American Environmental Thought

African American Environmental Thought
Author: Kimberly K. Smith
Publisher: University Press of Kansas
Total Pages: 270
Release: 2021-02-02
Genre: Social Science
ISBN: 0700632662

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African American intellectual thought has long provided a touchstone for national politics and civil rights, but, as Kimberly Smith reveals, it also has much to say about our relationship to nature. In this first single-authored book to link African American and environmental studies, Smith uncovers a rich tradition stretching from the abolition movement through the Harlem Renaissance, demonstrating that black Americans have been far from indifferent to environmental concerns. Beginning with environmental critiques of slave agriculture in the early nineteenth century and evolving through critical engagements with scientific racism, artistic primitivism, pragmatism, and twentieth-century urban reform, Smith highlights the continuity of twentieth-century black politics with earlier efforts by slaves and freedmen to possess the land. She examines the works of such canonical figures as Frederick Douglass, Booker T. Washington, W. E. B. Du Bois, and Alain Locke, all of whom wrote forcefully about how slavery and racial oppression affected black Americans' relationship to the environment. Smith's analysis focuses on the importance of freedom in humans' relationship with nature. According to black theorists, the denial of freedom can distort one's relationship to the natural world, impairing stewardship and alienating one from the land. Her pathbreaking study offers the first linkage of the early conservation movement to black history, the first detailed description of black agrarianism, and the first analysis of scientific racism as an environmental theory. It also offers a new way to conceptualize black politics by bringing into view its environmental dimension, as well as a normative environmental theory grounded in pragmatism and aimed at identifying the social conditions for environmental virtue. Smith's work offers a new approach to established writers and thinkers and shows that they justly deserve a place in the canon of American environmental thought. African American Environmental Thought enriches our understanding of black politics and environmental history, and of environmental theory in general. Because slavery and racism have shaped the meaning of the American landscape, this body of thought offers us fresh conceptual resources by which we can make better sense of our world.

Black America

Black America
Author: Eric Franey
Publisher:
Total Pages: 176
Release: 1996
Genre: Business & Economics
ISBN:

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A timely exposure of a world that many took for granted, and others know little about. This book is a must read for all persons, whether general interest readers, business persons large or small, marketers, politicians... There is something for all contained in this eye-opening, stimulating publication. This book's powerful, candid, straightforward discussion delivers excellent information about missed business and marketing opportunities, economics, politics, and the like. It delivers refreshingly expressive, very thought provoking insight.