On average, bioenergy production increased the forestland value around 11.6% compared to pulpwood production. As bioenergy markets evolve, it is expected that profitability of forestlands will increase. Public perception study indicates that people tend to pay for biofuels to realize environmental and social benefits. Although people show heterogeneous preferences in terms of environmental attributes, their willingness to pay is greater when higher reduction of CO2 and improvements of biodiversity are offered. For an ethanol blend of 10% (E10), people were willing to pay an extra $0.56 gallon1, $0.58 gallon1, and $0.50 gallon−1 in Arkansas, Florida and Virginia, respectively. For an ethanol blend of 85% (E85), the extra willingness to pay was $0.82 gallon−1, $1.17 gallon−1, and $1.06 gallon−1 for the same states. Finally, an increase in the demand for biomass for bioenergy causes an increase in the price of biomass for bioenergy, pulpwood and sawtimber and the quantity of pulpwood and sawtimber are shown to be decreased. Price of biomass for bioenergy, pulpwood and sawtimber increased 52%, 104% and 6.5%, respectively. Quantity of pulpwood and sawtimber decreased 20% and 11%, respectively. On the other hand, forest landowners and bioenergy sectors would benefit from bioenergy production while pulp and sawmill sectors are shown to contract with an increase in the demand for biomass for bioenergy.