Billion Dollar Burger

Billion Dollar Burger
Author: Chase Purdy
Publisher: Penguin
Total Pages: 274
Release: 2020-06-16
Genre: Business & Economics
ISBN: 0525536949

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The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?

Billion Dollar Burger

Billion Dollar Burger
Author: Chase Purdy
Publisher: Penguin
Total Pages: 288
Release: 2020-06-16
Genre: Business & Economics
ISBN: 0525536957

Download Billion Dollar Burger Book in PDF, Epub and Kindle

The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?

Mclibel

Mclibel
Author: John Vidal
Publisher:
Total Pages: 352
Release: 1997
Genre: Fiction
ISBN:

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In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.

Billion-Dollar Branding

Billion-Dollar Branding
Author: Honey Parker
Publisher: Morgan James Publishing
Total Pages: 167
Release: 2012-08-21
Genre: Business & Economics
ISBN: 161448273X

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Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

Green Giants

Green Giants
Author: E. Williams
Publisher: AMACOM
Total Pages: 305
Release: 2015-08-12
Genre: Business & Economics
ISBN: 0814436145

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What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

All about the Burger

All about the Burger
Author: Sef Gonzalez
Publisher: Mango Media Inc.
Total Pages: 320
Release: 2019-04-15
Genre: Cooking
ISBN: 1633539636

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From conception to perfection, a complete history of the hamburger, for fans of Mark Kurlansky, Tom Standage, Jared Diamond, and Bee Wilson. Discover the food history you've been missing in this entertaining book. Do you know what the first burger chain was? That Taco Bell was originally known as Bell Burger—and was founded in the same city as McDonald's? Have you heard of the 1980s Burger Wars? All About the Burger covers all these topics and more… All About the Burger will take you on the burger journey of a lifetime, an informational magic carpet ride. You’ll learn about restaurants, cooking styles, and different eras that have made the burger the juggernaut that it is. From White Castle to Shake Shack, from simple sandwich to specialty burger, you won’t miss a bite. This is the definitive Bible of Burgers. After reading this book, you will learn: · The contributions burgers have made to food culture · The evolution of the burger from carnival treat to an American staple · Where to go to find your next favorite burger · And much more! Praise for All about the Burger “Sef’s pursuit of the real story, along with the way he writes about the histories of these storied American restaurants and companies, truly conveys the respect and love he has for the subject.”―Bob Gatewood and Brian Easley, president & vice president at Druther’s “A book so meticulously researched and passionately written, it is the crowning achievement of one of our greatest food authorities. You will devour it instantly.”―Lee Schrager, Food Network’s South Beach Wine & Food Festival, founder

Fast Food, Fast Track

Fast Food, Fast Track
Author: Jennifer Talwar
Publisher: Routledge
Total Pages: 199
Release: 2018-03-05
Genre: Social Science
ISBN: 0429980175

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Praise for Fast Food, Fast Track "A fine ethnography with both theoretical and advocative significance, representing the best qualitative sociology." — Choice "Explores the intimate realities and behind-the-scenes exchanges of a multiethnic work force serving the typical American meal. Through a lively narrative and insightful stories, Jennifer Parker Talwar gives a full sense of what it's like to live in both a global economy and a local culture." —Sharon Zukin, author of The Cultures of Cities No longer just pocket money for American teens, wages paid by multinational fast-food chains are going to a new generation of order-takers, burger-flippers, and basket-fryers—newly arrived immigrants hailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its place behind one of the most ubiquitous American business institutions—the fast-food counter. They have become a vital link between the growing service sector in our cities' ethnic enclaves and the multi-billion dollar global fast-food industry. For four years, sociologist Jennifer Parker Talwar went behind the counter herself and listened to immigrant fast-food workers in New York City's ethnic communities. They talked about balancing their low-paying jobs and monotonous daily reality with keeping the faith that these very jobs could be the first step on the path to the American Dream. In this original and compelling work of ethnography, Talwar shows that contrary to those arguing that the fast-food industry only represents an increasing homogenization of the American workforce, fast-food chains in immigrant communities must and do adapt to their surroundings.

The Farm Animal Movement

The Farm Animal Movement
Author: Jeff Thomas
Publisher: Lantern Books
Total Pages: 284
Release: 2023-12-05
Genre: Nature
ISBN: 1590567196

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America is undergoing an ethical revolution involving the industrial treatment of farm animals. This book tells its stories from midwestern slaughterhouses to the halls of Capitol Hill to Ivy League universities and Silicon Valley laboratories. This is a roadmap for people who want to work to end factory farming. Behind you stand the ghosts of three hundred farm animals killed for every year you have lived. Given the numbers involved, the most significant action you can take to mitigate suffering is to work to improve farm animal welfare. But this book is not about death and suffering. This book is about life and hope. In less than a decade, farm animal compassion has moved from a niche cause into the pantheon of established social movements. America is undergoing an unheralded ethical revolution involving the industrial treatment of farm animals. As the movement’s workforce has quintupled, the funding dedicated to farm animal welfare has increased geometrically. For the first time in history, many Americans are answering the moral question of what to do with their time on Earth by dedicating their lives to helping farm animals. A constellation of activists, capitalists, farmers, lawyers, philanthropists, politicians, professors, scientists, and writers are using different tactics with the same motives and goals to address what they see as the world’s most pressing and tractable problem. Collective actions previously impossible have become self-reinforcing as millions of Americans are speaking loudly and clearly about their priorities with their careers, investments, purchases, and votes. This book tells the stories of this revolution from midwestern slaughterhouses to the halls of Capitol Hill to Ivy League universities and Silicon Valley laboratories. What was once the province of itinerant activists has opened so it is now possible for you—yes, you—to dedicate your life’s work to helping end the world’s largest source of suffering. This book is a roadmap for people who want to learn how to use their career, freedom, and resources to end factory farming in America.

Sex, Bombs, and Burgers

Sex, Bombs, and Burgers
Author: Peter Nowak
Publisher: Rowman & Littlefield
Total Pages: 397
Release: 2011-12-20
Genre: Technology & Engineering
ISBN: 0762776102

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How War, Pornography, and Fast Food Have Shaped Modern Technology Guns, Germs, and Steel meets the age of technology in this rollicking history of how our pursuit of lust, gluttony, and rage has led to our greatest technological advancements. It is also a chronicle of popular culture, packed with surprising revelations. From the unexpected origins of aerosols, cold medicine, and Google to Saran Wrap, Tupperware, and video games, here is a fascinating look at modern life.

My Father's Business

My Father's Business
Author: Cal Turner Jr.
Publisher: Center Street
Total Pages: 248
Release: 2018-05-22
Genre: Business & Economics
ISBN: 1478992999

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The first-person account of the family that changed the American retail landscape that Dave Ramsey calls a must-read. Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 -- at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse. Chronicling three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the game-changing dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm -- values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and lessons of one of America's most compelling business leaders.