Bibliography on Computer Simulation in Marketing
Author | : |
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Total Pages | : |
Release | : 1966* |
Genre | : Marketing |
ISBN | : |
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Author | : |
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Total Pages | : |
Release | : 1966* |
Genre | : Marketing |
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Author | : Arnold E. Amstutz |
Publisher | : Mit Press |
Total Pages | : 457 |
Release | : 1967 |
Genre | : Business & Economics |
ISBN | : 9780262510097 |
A comprehensive behavioral theory of market interactions and an approach to policy management based on the use of microanalytic computer simulation. This book presents a comprehensive behavioral theory of market interactions and proposes an approach to policy management based on the use of microanalytic computer simulation. The author describes how simulation-based computer systems can provide realistic artificial environments in which managers evaluate historical strategies and examine the implications of proposed future marketing programs under various assumed competitive conditions. Management use of microanalytic simulations to assess the appropriateness of alternative solutions for a wide range of consumer and industrial marketing problems is also discussed. While other books have presented simulations of limited aspects of the marketing environment, Computer Simulation of Competitive Market Response presents complete models of consumer, distributor, retailer, and salesman behavior. Validated representations of key action and response processes including purchase decisions, response to media and word-of-mouth communication, brand image formation, and trade acceptance of new products are described. While adopting a managerial perspective, the author develops an interdisciplinary approach to problem formulation, synthetic and analytic procedures, and hypotheses regarding human behavior and interactions. His carefully structured approach to the fundamental problem of developing, testing, and validating complex models of human actions and responses makes this volume both comprehensible and valuable to researchers and practitioners from a variety of disciplines.
Author | : Arnold Everett Amstutz |
Publisher | : |
Total Pages | : 457 |
Release | : 1967 |
Genre | : Digital computer simulation |
ISBN | : |
Author | : Roger McHaney |
Publisher | : Academic Press |
Total Pages | : 298 |
Release | : 1991-08-07 |
Genre | : Computers |
ISBN | : 9780124841406 |
Simulation overview; Evolution of modern computer simulation; Simulation in the real world; Six symptoms of a sick simulation; The professional simulation analyst; Building a simulation the right way; Learning a simulation language; Simple queuing systems; Advanced topics; Applying the process.
Author | : |
Publisher | : Routledge |
Total Pages | : 221 |
Release | : 1994-01-01 |
Genre | : Business & Economics |
ISBN | : 9780415089838 |
This is the first volume directly to apply discussion of expert systems and computer simulation models to the area of marketing management. Drawing on original research, the authors show how the use of knowledge-based systems and computerised modelling procedures can improve managerial decision-making. The first section of the book looks at the concepts involved, giving examples of spreadsheets and databases, and a review of marketing expert systems. The second section then concentrates on the background and operation of several knowledge bases designed for specific marketing problems. The emphasis throughout is on practical application and the provision of a variety of case studies, and interesting examples will inspire and enable readers to develop their own models in a variety of different settings.
Author | : John Arnold |
Publisher | : |
Total Pages | : |
Release | : 1983 |
Genre | : |
ISBN | : |
Author | : Salvatore Belardo |
Publisher | : Society for Computer Simulation International |
Total Pages | : 178 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : John R. Hauser |
Publisher | : |
Total Pages | : 46 |
Release | : 1986 |
Genre | : Marketing |
ISBN | : 9780894260681 |
Author | : Robert Dow Buzzell |
Publisher | : |
Total Pages | : 76 |
Release | : 1962 |
Genre | : Marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 316 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |