An ethnographic study of a Greek island community’s culture in the face of modern times. Sfakians on the island of Crete are known for their distinctive dress and appearance, fierce ruggedness, and devotion to traditional ways. Konstantinos Kalantzis explores how Sfakians live with the burdens and pleasures of maintaining these expectations of exoticism for themselves, for their fellow Greeks, and for tourists. Sfakian performance of masculine tradition has become even more meaningful for Greeks looking to reimagine their nation’s global standing in the wake of stringent financial regulation, and for non-Greek tourists yearning for rootedness and escape from the post-industrial north. Through fine-grained ethnography that pays special attention to photography, Tradition in the Frame explores the ambivalence of a society expected to conform to outsiders’ perception of the traditional even as it strives to enact its own vision of tradition. From the bodily reenactment of historical photographs to the unpredictable, emotionally-charged uses of postcards and commercial labels, the book unpacks the question of power and asymmetry but also uncovers other political possibilities that are nested in visual culture and experiences of tradition and the past. Kalantzis explores the crossroads of cultural performance and social imagination where the frame is both empowerment and subjection. “In this original, beautifully written, and often moving monograph, Konstantinos Kalantzis has produced a lasting contribution to the anthropological study of contemporary Europe. Drawing on extensive fieldwork, Tradition in the Frame explores with exquisite detail a number of timely themes—the social life of photographs, conflicting tourist and local images of Crete, the performance of gender stereotypes, and the complex tension between tradition and modernity. The author’s ability to view the world through the eyes of natives and foreigners, and to deconstruct visual signs and symbols, is nothing short of stunning. For anyone interested in Europe and the Mediterranean world today, this richly documented and theoretically sophisticated volume is a must read.” —Stanley Brandes “Tradition in the Frame is a richly innovative ethnography focusing on the visual dimensions of modern Cretan mythmaking, and especially on the material reproduction and negotiation of time-honored stereotypes of warrior masculinity. Writing of a society that has largely shifted its economy from shepherding to tourism, Kalantzis incisively demonstrates how the realities of commercial exploitation and socio-political change re-frame familiar images of a society at once proudly central to the symbolism of national identity and yet also still reluctant to accept the merest hint of intrusive authority.” —Michael Herzfeld