Beyond Good Company
Author | : B. Googins |
Publisher | : Springer |
Total Pages | : 287 |
Release | : 2016-04-30 |
Genre | : Business & Economics |
ISBN | : 0230609988 |
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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.