Best TV Commercials of the Year
Author | : Wallace A. Ross |
Publisher | : |
Total Pages | : 194 |
Release | : 1968 |
Genre | : Radio advertising |
ISBN | : |
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Author | : Wallace A. Ross |
Publisher | : |
Total Pages | : 194 |
Release | : 1968 |
Genre | : Radio advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 200 |
Release | : 1968 |
Genre | : Radio advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Radio advertising |
ISBN | : |
Author | : Tom von Logue Newth |
Publisher | : Ilex Press |
Total Pages | : 546 |
Release | : 2013-07-01 |
Genre | : Performing Arts |
ISBN | : 1781570574 |
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
Author | : Bernice Kanner |
Publisher | : Crown |
Total Pages | : 280 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : |
Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
Author | : Wallace A. Ross |
Publisher | : |
Total Pages | : 190 |
Release | : 1967 |
Genre | : |
ISBN | : |
Author | : Jonathan Price |
Publisher | : Penguin Group |
Total Pages | : 200 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
"It's the best thing on TV--commercials. And here they are in all their glory, in the pages of Jonathan Price's funny, provocative, and perceptive inside look at how commercials are made, who watches them, and what they're supposed to do. ... The Best Thing on TV is illustrated with reproductions of actual storyboards and behind-the-scenes photographs, and it concludes with a Hit Parade of the best ads from thirty years of TV."--Cover.
Author | : Bernice Kanner |
Publisher | : Three Rivers Press |
Total Pages | : |
Release | : 1999-06-01 |
Genre | : |
ISBN | : 9780812990614 |
Author | : |
Publisher | : |
Total Pages | : 74 |
Release | : 1969 |
Genre | : Advertising |
ISBN | : |
Author | : Jordan Brady |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 102 |
Release | : 2018-03-03 |
Genre | : |
ISBN | : 9781986181020 |
Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.