Since becoming a commercial product-based industry, the profitability of the Australian deer industry has been based on returns from the sale of venison and velvet antler. While the profitability of the world's biggest farmed deer industry (New Zealand) is similarly based on the sale of venison and velvet antler, it also obtains a significant boost to returns from the sale of value-added velvet and venison co-products. Asians involved in the production, processing, marketing and use of traditional Chinese medicines are increasingly broadening their search for new sources of both raw materials and processed products however, Australia is not a well-recognised supplier of such goods to Asian markets for Traditional Chinese Medicine Products and to transient Asian tourist populations. The velvet antler and venison co-products specification manual produced by this project will enhance the Australian deer industry's commitment to Quality Assurance, promote the industry as a supplier of quality products and provide a basis for confident market development. Increased demand that follows market development will lead to improved value of these products and will subsequently returns to Australian deer farmers. Three language versions (English, Korean and Chinese) of the specification manual will be produced to increase its usefulness and broad appeal.