Tough Calls

Tough Calls
Author: Dick Martin
Publisher: AMACOM
Total Pages: 318
Release: 2004-11-26
Genre: Business & Economics
ISBN: 9780814428467

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For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.

American Turnaround

American Turnaround
Author: Edward Whitacre
Publisher: Business Plus
Total Pages: 222
Release: 2013-02-05
Genre: Business & Economics
ISBN: 1455513008

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Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time. Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

The Cincinnatian

The Cincinnatian
Author:
Publisher:
Total Pages: 566
Release: 1926
Genre: Cincinnati (Ohio)
ISBN:

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At&t Reliability Manual

At&t Reliability Manual
Author: David J. Klinger
Publisher: Springer Science & Business Media
Total Pages: 248
Release: 1990
Genre: Computers
ISBN: 9780442318482

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Partial Contents: Reliability Concepts; Device Reliability; Hazard Rates; Monitoring Reliability; Specific Device Information, and more. Appendixes. 60 illustrations.

The Deal of the Century

The Deal of the Century
Author: Steve Coll
Publisher: Open Road Media
Total Pages: 334
Release: 2017-06-13
Genre: Business & Economics
ISBN: 1504045033

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A New York Times–bestselling author’s “superbly reported” account of the dismantling of the world’s largest corporation (The Washington Post). Written by the two-time Pulitzer Prize–winning author of Ghost Wars and Private Empire, The Deal of the Century chronicles the decade-long war for control of AT&T. When the US Department of Justice brought an antitrust lawsuit against AT&T in 1974, the telecommunications giant held a monopoly on phone service throughout the country. Over the following decade, an army of lawyers, executives, politicians, and judges spent countless hours clashing over what amounted to the biggest corporate breakup in American history. From boardroom to courtroom, Steve Coll untangles the myriad threads of this complex and critical case and gives readers “an excellent behind-the-scenes look” at the human drama involved in the remaking of an entire industry (The Philadelphia Inquirer). Hailed by the New York Times Book Review as “rich, intricate and convincing,” The Deal of the Century is the definitive narrative of a momentous turning point in the way America does business.

Black Culture, Inc.

Black Culture, Inc.
Author: Patricia A. Banks
Publisher: Stanford University Press
Total Pages: 301
Release: 2022-04-19
Genre: Social Science
ISBN: 1503631257

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A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.

Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong

Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong
Author: Dave Lieber
Publisher: Dave Lieber
Total Pages: 123
Release: 2010-10
Genre: Business & Economics
ISBN: 0970853084

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From one of America's last crusading newspaper columnists, Dave Lieber¿s Watchdog Nation shares tips, tools and strategies to bite back when businesses and scammers do you wrong. Save time, money and aggravation. Learn how you can overcome the pickpockets that call themselves the electric company, the phone company, debt collectors, banks, scammers, e-mail spammers, door-to-door salesmen and countless others who want to harm you and your family. This book contains real stories about real people ¿ by the ultimate authority on the subject. Dave Lieber is The Watchdog investigative columnist for The Fort Worth Star-Telegram in Texas. He has helped countless folks stand up for themselves, understand their rights, fight back and win. Consumers will understand how they can take advantage of laws, regulations and other methods that will help them overcome stubborn and uncaring customer service representatives on the other side of the world, companies large and small who ignore their complaints and the growing group of hard-core criminals who take advantage of modern technology to hurt you.

Building the Network of the Future

Building the Network of the Future
Author: John Donovan
Publisher: CRC Press
Total Pages: 538
Release: 2017-06-26
Genre: Computers
ISBN: 1351804685

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From the Foreword: "This book lays out much of what we’ve learned at AT&T about SDN and NFV. Some of the smartest network experts in the industry have drawn a map to help you navigate this journey. Their goal isn’t to predict the future but to help you design and build a network that will be ready for whatever that future holds. Because if there’s one thing the last decade has taught us, it’s that network demand will always exceed expectations. This book will help you get ready." —Randall Stephenson, Chairman, CEO, and President of AT&T "Software is changing the world, and networks too. In this in-depth book, AT&T's top networking experts discuss how they're moving software-defined networking from concept to practice, and why it's a business imperative to do this rapidly." —Urs Hölzle, SVP Cloud Infrastructure, Google "Telecom operators face a continuous challenge for more agility to serve their customers with a better customer experience and a lower cost. This book is a very inspiring and vivid testimony of the huge transformation this means, not only for the networks but for the entire companies, and how AT&T is leading it. It provides a lot of very deep insights about the technical challenges telecom engineers are facing today. Beyond AT&T, I’m sure this book will be extremely helpful to the whole industry." —Alain Maloberti, Group Chief Network Officer, Orange Labs Networks "This new book should be read by any organization faced with a future driven by a "shift to software." It is a holistic view of how AT&T has transformed its core infrastructure from hardware based to largely software based to lower costs and speed innovation. To do so, AT&T had to redefine their technology supply chain, retrain their workforce, and move toward open source user-driven innovation; all while managing one of the biggest networks in the world. It is an amazing feat that will put AT&T in a leading position for years to come." —Jim Zemlin, Executive Director, The Linux Foundation This book is based on the lessons learned from AT&T’s software transformation journey starting in 2012 when rampant traffic growth necessitated a change in network architecture and design. Using new technologies such as NFV, SDN, Cloud, and Big Data, AT&T’s engineers outlined and implemented a radical network transformation program that dramatically reduced capital and operating expenditures. This book describes the transformation in substantial detail. The subject matter is of great interest to telecom professionals worldwide, as well as academic researchers looking to apply the latest techniques in computer science to solving telecom’s big problems around scalability, resilience, and survivability.

Ad $ Summary

Ad $ Summary
Author:
Publisher:
Total Pages: 602
Release: 1995
Genre: Advertising
ISBN:

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Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.