Hook, Tagline, and Sinker is a guide for anyone who wants to learn how to write concise, targeted, catchy book descriptions. Potential readers’ first introduction to your writing occurs when they experience your book description. Making that short pitch shine is critical to the success of your book, no matter where you market, share, or shelve it. Hook, Tagline, and Sinker will teach you some great techniques, give some tips and tricks, and explain pitfalls to avoid. The most in-depth, accurate, and detailed description guide available today, this 18,000-word booklet is a valuable resource for everyone looking to improve their description-writing skills. The Beyond the Style Manual series consists of short guides that target different areas of writing and publishing. Red Adept Publishing is a hybrid company that operates a traditional publishing house and also offers a vast array of editorial services to authors who wish to publish independently.