Applied Mass Communication Theory
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| Author | : Jack Rosenberry |
| Publisher | : Routledge |
| Total Pages | : 310 |
| Release | : 2021-09-30 |
| Genre | : Social Science |
| ISBN | : 1000453588 |
Download Applied Mass Communication Theory Book in PDF, Epub and Kindle
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
| Author | : Jack Rosenberry |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2017-05-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1134974280 |
Download Applied Mass Communication Theory Book in PDF, Epub and Kindle
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
| Author | : Marianne Dainton |
| Publisher | : SAGE Publications |
| Total Pages | : 287 |
| Release | : 2018-01-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506315488 |
Download Applying Communication Theory for Professional Life Book in PDF, Epub and Kindle
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
| Author | : Cram101 Textbook Reviews |
| Publisher | : Academic Internet Pub Incorporated |
| Total Pages | : 78 |
| Release | : 2010-01 |
| Genre | : Education |
| ISBN | : 9781616984700 |
Download Outlines and Highlights for Applied Mass Communication Theory Book in PDF, Epub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780205548736 .
| Author | : David K. Perry |
| Publisher | : Routledge |
| Total Pages | : 332 |
| Release | : 2001-11-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135645000 |
Download Theory and Research in Mass Communication Book in PDF, Epub and Kindle
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
| Author | : David Holmes |
| Publisher | : SAGE |
| Total Pages | : 276 |
| Release | : 2005-03-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1473903149 |
Download Communication Theory Book in PDF, Epub and Kindle
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
| Author | : Ran Wei |
| Publisher | : Routledge |
| Total Pages | : 323 |
| Release | : 2017-12-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317394070 |
Download Refining Milestone Mass Communications Theories for the 21st Century Book in PDF, Epub and Kindle
The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
| Author | : Ran Wei |
| Publisher | : Routledge |
| Total Pages | : 281 |
| Release | : 2018-02-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351674153 |
Download Advances in Foundational Mass Communication Theories Book in PDF, Epub and Kindle
Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
| Author | : Richard L. West |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 0 |
| Release | : 2004 |
| Genre | : Communication |
| ISBN | : 9780767430340 |
Download Introducing Communication Theory Book in PDF, Epub and Kindle
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
| Author | : Werner Joseph Severin |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 452 |
| Release | : 1997 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Download Communication Theories Book in PDF, Epub and Kindle
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.
