Inspire your students with this brand new textbook written especially for the new Applied Business AS qualification. Designed specifically for the AS course and/or Year 1 of the A2 course, it is filled with up-to-date examples from real businesses, providing students with the practical knowledge they need to succeed in business. Each chapter starts with a clear outline of how the ideas contained in the chapter relate to real world business situations. Students can then use these examples to apply their skills of analysis and evaluation, and develop strong decision-making skills. Key features include: In the real world... - an example from the real world of business to place the issues covered in perspective Just do it! - short exercises included frequently throughout the text to encourage students to apply the concepts they have learnt Business Know-How - topics to research to help provide information for both coursework and examination work The Problem + The Solution - an in-depth exercise or case study using a real-world business situation as an example to show how a problem was or could be solved The Theory - a detailed look at some of the key theoretical concepts that underpin the practical world of business Test Your Understanding - quick-fire questions to re-cap on the key issues covered Aim Higher - extended questions to challenge and stretch your more able students Key Word Glossary - definitions of the key terminology students need to know in each unit Assessment Hints and Tips - invaluable to help prepare students for exams and coursework , and included at the end of each chapter The book's contents closely mirror the Edexcel specification, and all units required for AS success are here, including those from the AS Single Award (Investigating People at Work, Investigating Business and Investigating Marketing) and the AS Double Award (Investigating Electronic Business, Investigating Customer Service, Investigating Promotion and Investigating Enterprise). In full colour throughout, with plenty of diagrams and illustrations, this book is designed to motivate your students in their study of Business and give them confidence to readily apply the skills they have learnt.