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| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908166 |
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
| Author | : Richard A. Krueger |
| Publisher | : SAGE Publications |
| Total Pages | : 161 |
| Release | : 1997-07-24 |
| Genre | : Social Science |
| ISBN | : 1506339174 |
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
| Author | : Richard A. Krueger |
| Publisher | : |
| Total Pages | : 138 |
| Release | : 1997 |
| Genre | : Focus groups |
| ISBN | : 9781483328157 |
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
| Author | : Jennifer Cyr |
| Publisher | : Cambridge University Press |
| Total Pages | : 145 |
| Release | : 2019-03-28 |
| Genre | : Political Science |
| ISBN | : 1107189160 |
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
| Author | : Madhavi Jayanthi |
| Publisher | : Corwin Press |
| Total Pages | : 156 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780761978190 |
This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 130 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908197 |
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 140 |
| Release | : 1998 |
| Genre | : Reference |
| ISBN | : 9780761908210 |
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908203 |
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
