The purpose of this study was to examine the specific coverage of girls and women in sport photographs by the Des Moines Register since the inception of Title IX in 1972. This particular time period was chosen because of the impact Title IX has had on the numbers of girls and women participating in sport. Using George Gerbner's theory of cultivation as a theoretical basis, the study sought to determine whether the photographs and their descriptors portray stereotypical images of women and girls in sport.