American Automobile Advertising, 1930-1980

American Automobile Advertising, 1930-1980
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 295
Release: 2008-11-24
Genre: Transportation
ISBN: 0786452315

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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Selling the Dream

Selling the Dream
Author: Heon Stevenson
Publisher:
Total Pages: 296
Release: 1995
Genre: Advertising
ISBN:

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The American Automobile

The American Automobile
Author: Yasutoshi Ikuta
Publisher: Chronicle Books (CA)
Total Pages: 120
Release: 1988
Genre: History
ISBN: 9780877014515

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The American Automobile - an Advertising Collection

The American Automobile - an Advertising Collection
Author: John Donovan
Publisher:
Total Pages:
Release: 2021-02-26
Genre:
ISBN: 9781034528524

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An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.

The Automobile in American History and Culture

The Automobile in American History and Culture
Author: Michael L. Berger
Publisher: Bloomsbury Publishing USA
Total Pages: 516
Release: 2001-07-30
Genre: Social Science
ISBN: 0313016062

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This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

Retro Ride

Retro Ride
Author: Tony Swan
Publisher:
Total Pages: 175
Release: 2002-01-01
Genre: Transportation
ISBN: 9781888054620

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RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.

Cruise O Matic

Cruise O Matic
Author: Yasutoshi Ikuta
Publisher: Chronicle Books
Total Pages: 110
Release: 2000-02
Genre: Business & Economics
ISBN: 9780811827775

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The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.

Everyday Information

Everyday Information
Author: William Aspray
Publisher: MIT Press
Total Pages: 366
Release: 2011
Genre: Computers
ISBN: 0262015013

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This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.

British Car Advertising of the 1960s

British Car Advertising of the 1960s
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 430
Release: 2015-03-27
Genre: Transportation
ISBN: 1476611300

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During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.