Corporate culture and culture change have become the pressing issues of our time. The fast pace of change is attacking companies of all sizes. Leaders are facing the challenges of adapting their organizations to generational changes, the uncertainties of new technologies, shifting client behaviors, and the realization that supply is often stronger than demand. And now, there is the COVID-19 pandemic, the economic recession, and civil unrest. People are struggling to create their “new normal.” People just hate to change. They are willfully blind to what is happening all around them. They know that the future is, indeed, coming soon, if not today, and change they must. Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and—most importantly—turn innovative solutions into executable change. In her groundbreaking book, On the Brink: A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth. Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them. Businesses, not-for-profits, and entrepreneurs are paying close attention. They frequently talk about the need to innovate and change as if these are the sweeping secret sauce to solve all their business problems. However, they often don't know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. In this book, Andi will take the reader through the theory, methods, and tools of corporate anthropology to see how this new perspective can help a stalled company see possibilities with fresh eyes to re-ignite their growth. From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award-winning product just wasn't selling—the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology. Whether searching for a way to revitalize a business or to expand a successful company into new and profitable directions, the strategies outlined in On the Brink will give readers the fresh approach they need to achieve meaningful business breakthroughs.