Advertising and promotion management.(videorecording)
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Release | : 1983 |
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Release | : 1983 |
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Author | : Kirsten Johnson |
Publisher | : CRC Press |
Total Pages | : 294 |
Release | : 2016-09-13 |
Genre | : Performing Arts |
ISBN | : 1317444264 |
Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.
Author | : Raymond Wayne |
Publisher | : Estalontech |
Total Pages | : 224 |
Release | : 2020-09-18 |
Genre | : Computers |
ISBN | : 883589672X |
Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.
Author | : Dr.D.David Winster Praveenraj |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 404 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 939495824X |
Author | : Greg Jarboe |
Publisher | : John Wiley & Sons |
Total Pages | : 1013 |
Release | : 2009-08-14 |
Genre | : Business & Economics |
ISBN | : 0470577827 |
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Author | : RD king |
Publisher | : 大賢者外語 |
Total Pages | : 49 |
Release | : |
Genre | : Business & Economics |
ISBN | : |
Finally! Discover How to Earn a Living Online Using the Power of Magnetic Video Marketing! Now Yours: Step-By-Step Method To Make Money Online Using Videos… Go From A Video Marketing Newbie To Rockstar In Less Time You Imagined… Video marketing is defined as the use of video contents to educate people, promote an individual, brand, product or services. Video marketing can be used for creating brand awareness, market presence or simply promoting or selling any product. Video marketing is mostly done free of cost but one can use (especially corporate’s) paid video advertisements too for increasing exposure. In this course we are going to be focusing on free methods to create and rank your video contents almost overnight (even if you have never done a single video before) using some top notch secrets which 99% marketers have no clue about.
Author | : Lasse Rouhiainen |
Publisher | : CreateSpace |
Total Pages | : 108 |
Release | : 2013-12-21 |
Genre | : Business & Economics |
ISBN | : 9781494770020 |
New updated version! Includes tips and strategies such as: YouTube advertising, Facebook advertising, wearable computing with Google Glasses and Aerial video marketing with drones etc. Discover how to plan, record and promote videos to attract more clients and customers to your company. Learn to implement the latest YouTube and iPhone video marketing strategies in this insightful book. Most small and medium size companies are unaware of the huge power of utilizing video as a tool to improve their credibility and confidence with their customers, and to teach and educate them about the benefits of your products. Find out 101 very easy to understand quick tips and clear strategies There is a lot of information online regarding video marketing, however most small business owners, marketers and business professionals find video marketing somewhat confusing as there are too many option on how to start. This book provides you with a clear list of the most important topics related to video marketing and explains it in 101 very easy to understand quick tips and clear strategies you can action immediately. The book is divided into five sections: Section 1: Planning Section 2: Recording Section 3: YouTube Promotion Section 4: Additional Video Strategies Section 5: IPhone Video Marketing Strategies This book will save you countless hours so that you start producing videos that will impact and improve your online presence right away!
Author | : Brian Mahoney |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 60 |
Release | : 2016-12-27 |
Genre | : |
ISBN | : 9781541326132 |
With this Video Marketing Strategy for Website Traffic to Make Massive Millions Using Free Online Advertising Video Advertising for Starting a Small Business... Home Based Business Opportunites or at Home Jobs Business Book... Imagine you can have the knowledge you want to Make Massive Money Starting a YouTube channel or promoting Your already existing business. Then you can live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind. Learn how to.... * Get an Unlimited amount of Promotion, Marketing and Advertising to help make massive money for your business! * Step by Step create money making videos! * Get the ultimate in passive income. A check from YouTube/Google every month! * Get all the easy to use software you need for Free! * Shoot videos with a camera or use screen capture software! * The secrets the pro's use to rank on the first page of YouTube! * Write great scripts for your videos! * Get Massive Amounts of Web Traffic for Your Video! * Many More Zero Cost Marketing Techniques! * Fine everything you need and more with the Million Dollar Internet Rolodex included! You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. For less than the cost of one night at the movies you can get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...
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Total Pages | : 1186 |
Release | : 2004 |
Genre | : Trademarks |
ISBN | : |
Author | : Michael Solomon |
Publisher | : Flat World Knowledge |
Total Pages | : 316 |
Release | : 2009 |
Genre | : Advertising |
ISBN | : 0982043023 |
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.