Advertising Age's 100 Leaders' Marketing Profiles, 1972
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Total Pages | : 344 |
Release | : 1972 |
Genre | : Advertisers |
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Author | : |
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Total Pages | : 344 |
Release | : 1972 |
Genre | : Advertisers |
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Total Pages | : 410 |
Release | : 1971 |
Genre | : Advertisers |
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Total Pages | : |
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Genre | : Advertising agencies |
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Author | : John McDonough |
Publisher | : Routledge |
Total Pages | : 1754 |
Release | : 2015-06-18 |
Genre | : Business & Economics |
ISBN | : 1135949069 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
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Total Pages | : 618 |
Release | : 1973 |
Genre | : American literature |
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Includes entries for maps and atlases.
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Total Pages | : 258 |
Release | : 1974 |
Genre | : Advertising |
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Total Pages | : 872 |
Release | : 1973 |
Genre | : Journalism |
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Includes section "Book reviews" and other bibliographical material.
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Total Pages | : 470 |
Release | : 1971 |
Genre | : Marketing |
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Author | : Ben M. Enis |
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Total Pages | : 564 |
Release | : 1988 |
Genre | : Business & Economics |
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Author | : Joel R. Evans |
Publisher | : John Wiley & Sons |
Total Pages | : 492 |
Release | : 1984 |
Genre | : Marketing |
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