Advancing Toward and Understanding of Sport Rivalry

Advancing Toward and Understanding of Sport Rivalry
Author: B. David Tyler
Publisher:
Total Pages: 0
Release: 2014
Genre:
ISBN:

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The concept of rivalry is nearly ubiquitous across sports, and although the term “rival” appears frequently in academic work, researchers have not applied a consistent approach to determine what constitutes a rival. The purpose of this research is to identify key characteristics of a rivalry and the antecedents to rivalry formation. Also explored are the behavioral outcomes of a rivalry and, specifically, how individuals react toward a rival team and its fans. This initialization of a more rigorous conceptualization of rivalry began with a qualitative inquiry to set the foundation for a subsequent survey. Structural equation modeling was employed to analyze the potential indicators and outcomes of sports rivalry that emerged from the survey.

Rivalry in Sport

Rivalry in Sport
Author: Cody T. Havard
Publisher: Springer Nature
Total Pages: 133
Release: 2020-07-01
Genre: Business & Economics
ISBN: 3030474550

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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.

Understanding Rivalry and Its Influence on Sports Fans

Understanding Rivalry and Its Influence on Sports Fans
Author: Havard, Cody T.
Publisher: IGI Global
Total Pages: 307
Release: 2019-03-29
Genre: Sports & Recreation
ISBN: 152258126X

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While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

Rivals!

Rivals!
Author: Richard O. Davies
Publisher: John Wiley & Sons
Total Pages: 304
Release: 2010-01-28
Genre: Sports & Recreation
ISBN: 1444320815

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Rivals! The Ten Greatest American Sports Rivalries of the 20th Century presents the most memorable rivalries in over a hundred years of American sports history. Examines ten of the greatest American sports rivalries of the past century, relating them to their broader historical context Includes the rivalries between the Boston Red Sox and the New York Yankees, Duke and North Carolina, Joe Frazier and Muhammad Ali, Jack Nicklaus and Arnold Palmer, Chris Evert and Martina Navratilova, and more Draws upon the most recent works of sport historians, as well as hundreds of books, articles, and newspaper accounts Reveals a deep understanding of American sports history and American popular culture Features 30 images that bring the rivalries vividly to life

Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing
Author: Eric C. Schwarz
Publisher: Routledge
Total Pages: 424
Release: 2017-12-18
Genre: Business & Economics
ISBN: 1351667629

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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Advanced PE for OCR A2

Advanced PE for OCR A2
Author:
Publisher: Heinemann
Total Pages: 356
Release: 2004
Genre: Education
ISBN: 9780435506124

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This student text provides activities and material to complete students' personal performance portfolios and identifies key words and phrases throughout, following the subject specification unit by unit as it covers the course.

Rivalry and Group Behavior Among Consumers and Brands

Rivalry and Group Behavior Among Consumers and Brands
Author: Cody T. Havard
Publisher:
Total Pages: 0
Release: 2021
Genre:
ISBN: 9783030852467

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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.

Design for Sport

Design for Sport
Author: Anxo Cereijo Roibás
Publisher: Routledge
Total Pages: 387
Release: 2017-03-02
Genre: Business & Economics
ISBN: 1351945165

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Design for Sport shows how socially responsible design can contribute to make sport practice widespread in the general population including disadvantaged and hard-to-reach groups, and those that have been traditionally excluded such as the elderly, disabled people, those living in deprived areas and from lower socioeconomic strata plus certain minority ethnic and religious groups. Contributions from around the world provide compelling case studies and an international perspective. While the main benefit from expanding sports practice in developed societies would be reduction of chronic disease rates and social inclusion, in the developing world where political instability and conflict are more common, the authors look at how sport can have other functions, such as a means of post-disaster relief. They discuss how Participatory Design (PD) techniques and appropriate ethnographies can be implemented in order to better understand users' needs and requirements as in the case of Paralympic sport where the increased sophistication of equipment used has evolved to meet the demands of the athletes. Reflecting the multi-disciplinary and cross-disciplinary nature of design for sport, the book also features case studies that look at environmental design to improve sport accessibility, social wellbeing, economic development and environmental sustainability.