Photocatalysis is an advanced oxidation process for the purification and remediation of contaminated waters and wastewaters, and is advantageous over conventional treatment technologies due to its ability to degrade emerging and recalcitrant pollutants. In addition, photocatalytic disinfection is less chemical-intensive than other methods such as chlorination, and can inactivate even highly resistant microorganisms with good efficacy. Process sustainability and cost-effectiveness may be improved by utilizing solar irradiation as the source of necessary photons for photocatalyst excitation. However, solar-induced activity of the traditionally-used titania is poor due to its inefficient visible light absorption, and recombination of photo-excited species is problematic. Additionally, mass transfer limitations and difficulties separating the catalyst from the post-treatment slurry hinder conversions and efficiencies obtainable in practice. In this research, various strategies were explored to address these issues using novel visible light active photocatalysts. Two classes of carbon-enhanced photocatalytic materials were studied: activated carbon adsorbent photocatalyst composites, and carbon-doped TiO2. Adsorbent photocatalyst composites based on activated carbon and plasmonic silver/silver chloride structures were synthesized, characterized, and experimentally investigated for their photocatalytic activity towards the degradation of model organic pollutants (methyl orange dye, phenol) and the inactivation of a model microorganism (Escherichia coli K-12) under visible light. The adsorptive behaviour of the composites towards methyl orange dye was also studied and described according to appropriate models. Photocatalytic bacterial inactivation induced by the prepared composites was investigated, and the inactivation mechanisms and roles of incorporated antimicrobial silver on disinfection were probed and discussed. These composites were extended towards magnetic removal strategies for post-use separation through the incorporation of magnetic nanoparticles to prepare Ag/AgCl-magnetic activated carbon composites, and the effect of nanoparticles addition on the properties and photoactivities of the resulting materials was explored. Another silver/silver halide adsorbent photocatalyst composite based on activated carbon and Ag/AgBr exhibiting visible light absorption due to both localized surface plasmon resonance and optical band gap absorption was synthesized and its photocatalytic activity towards organics degradation and microbial inactivation was studied. Carbon-doped mixed-phase titania was also prepared and experimentally investigated.