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| Author | : Constance Smith |
| Publisher | : Artnetwork Press |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Art |
| ISBN | : 9780940899551 |
Marketing strategies for artists that will take their business to the next level.
| Author | : Glen L. Urban |
| Publisher | : |
| Total Pages | : 563 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : 9780138519407 |
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
| Author | : Joanne Scheff Bernstein |
| Publisher | : John Wiley & Sons |
| Total Pages | : 325 |
| Release | : 2006-11-17 |
| Genre | : Business & Economics |
| ISBN | : 0787978442 |
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
| Author | : Neil McKenzie |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2012-03-07 |
| Genre | : Arts |
| ISBN | : 9781470102081 |
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
| Author | : Teresa Marie Dankel |
| Publisher | : |
| Total Pages | : 72 |
| Release | : 1991 |
| Genre | : |
| ISBN | : |
| Author | : Gary Gagliardi |
| Publisher | : Science of Strategy |
| Total Pages | : 192 |
| Release | : 2006-02 |
| Genre | : Business & Economics |
| ISBN | : 1929194374 |
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
| Author | : Ian Dodson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 406 |
| Release | : 2016-04-18 |
| Genre | : Business & Economics |
| ISBN | : 1119265703 |
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
| Author | : Bonita M. Kolb |
| Publisher | : Routledge |
| Total Pages | : 197 |
| Release | : 2013-07-18 |
| Genre | : Business & Economics |
| ISBN | : 1136239529 |
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
| Author | : Janet Bloch |
| Publisher | : Bloch Pub |
| Total Pages | : 121 |
| Release | : 2011-03-01 |
| Genre | : Art |
| ISBN | : 9780615418575 |
As an artist, Janet Bloch created successful strategies for her own career after she experienced the art world from the “gallery side,” including seven years as the director at Woman Made Gallery in Chicago. Bloch recognized that many artists did not know how to navigate the art world with positive results. In many workshops, she has given sound advice to hundreds of artists who had no idea what their next step should be. Her strategies and advice are now available in this workbook for visual artists as they begin to market their art.
| Author | : Lucy Tech |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-01-19 |
| Genre | : Business & Economics |
| ISBN | : |
Embark on a transformative journey into the dynamic world of digital marketing with "Digital Marketing Explained: Demystifying the Art and Science of Successful Online Branding and Engagement" by Lucy TEC. This comprehensive guide is not just a roadmap; it's your companion in unraveling the intricacies of digital marketing, written by an author who understands the pulse of the ever-evolving online landscape.In this enlightening book, Lucy TEC seamlessly combines expertise with relatability, offering readers a unique perspective on the art and science of successful online branding. Whether you're a novice navigating the digital terrain or a seasoned marketer looking for fresh insights, Lucy TEC's guidance transcends traditional boundaries, making this book a must-read for anyone seeking mastery in the digital realm. Key Highlights: Comprehensive Foundations: Lucy TEC lays a solid foundation with chapters that delve into the core principles of digital marketing. From understanding the basics to advanced strategies, this book caters to readers at every level, ensuring a holistic grasp of the subject. Exploration of Evolving Trends: Lucy TEC doesn't just stop at the basics-she takes you on a journey through the evolutionary trends in digital marketing. Explore the cutting edge of the industry with insights into emerging technologies, from AI and voice search to video marketing evolution. Strategic Planning: Lucy TEC's expertise shines through in the chapter on crafting a strategic digital marketing plan. Uncover the secrets of aligning your brand goals with effective strategies, ensuring your digital presence is not just impactful but strategically sound. In-Depth SEO Essentials: Lucy TEC demystifies the maze of search engines in the chapter on SEO essentials. Gain a comprehensive understanding of search engine optimization, enhanced with practical tips and key features to make your digital footprint stand out. Social Media Mastery: Lucy TEC extends her guidance to social media tactics for success. Dive into the intricacies of building a powerful presence on social platforms, exploring strategies that go beyond mere engagement to foster meaningful connections with your audience. Email Marketing Strategies: Lucy TEC unveils the art of crafting compelling email campaigns in a dedicated chapter. From segmentation and automation to the ethical use of data, this section is a treasure trove of insights that elevate your email marketing game. Content Marketing Odyssey: Lucy TEC takes you on an odyssey through the realm of content marketing, unraveling strategies that go beyond creation. Explore the significance of audience understanding, storytelling, and distribution techniques that resonate in the digital age. Data Analytics Decoded: Lucy TEC navigates through the language of digital metrics in a chapter dedicated to data analytics. Understand key metrics, implement advanced techniques, and grasp the ethical considerations that shape data-driven decision-making. Future Horizons: Lucy TEC concludes the journey with a glimpse into the future of digital marketing. Explore emerging trends like AI, voice search optimization, and the evolution of video marketing, ensuring you stay ahead in the ever-evolving digital landscape. Lucy TEC's writing style is not just informative; it's a conversation that engages and empowers. This book goes beyond being a guide; it's a companion that accompanies you on your digital marketing expedition. Whether you're a business professional, entrepreneur, or marketing enthusiast, "Digital Marketing Explained" is your passport to success in the online realm. Get ready to demystify the complexities, craft impactful strategies, and elevate your brand to new heights under the expert guidance of Lucy TEC.
