This essay sheds light on who are the scalpers of the action figure market, explicates how scalpers affect the market dynamics of the action figure market, and expounds upon how toy companies can prevent supply shortages of action figures in the action figure market. Succinctly stated, the scalpers of the action figure market are the resellers of the action figure market. The scalpers of the action figure market are not just ordinary resellers who are amenable to selling products at reasonable markups that are not significantly above their retail price points, but rather are resellers who are keen on maximizing their profits. The scalpers of the action figure market are able to maximize their profits by charging exorbitant premium prices for their products. The scalpers of the action figure market will often sell their products at steep price points that are 50%-1,000% higher than their retail price points. The scalpers of the action figure market are also often disinterested in offerings promotions on their products to the members of their target market. The scalpers of the action figure market will also often not make concessions on the pricing of their products to help action figure collectors to be able to complete their action figure collections. The scalpers of the action figure market are also often eminently reticent about lowering the pricing of their products and will also often wait for their products to sell at their steep asking prices since they have purview over almost the entirety of the supply of desirable action figures on the secondhand market. Action figure collectors seldomly sell their action figures on the secondhand market. In contexts in which former action figure collectors decide to sell their action figures on the secondhand market, they will then often charge steep premium prices for their action figures that are significantly more expensive than their retail prices. Former action figure collectors who sell their action figures via the secondhand market also want to receive top dollar for their action figures even though they may possibly be all the more amenable to entertaining offers for their action figures than scalpers. The scalpers of the action figure market are resellers who are often the primary purveyors of desirable discontinued action figures on the secondhand market. The scalpers of the action figure market are also often inclined to purchase as many highly desirable action figures from retailers as possible that are egregiously underproduced and that there is sizeable customer demand for at their retail prices. When highly desirable action figures of fantasy characters who are derived from popular mass media franchises have sizeable customer demand for them at their retail prices and are egregiously underproduced, then it renders them all the more apt to significantly appreciate in value post becoming sold out at brick-and-mortar retail stores and on the e-commerce websites of e-commerce retailers. This is because most highly desirable action figures of fantasy characters who are derived from popular mass media franchises will never become reproduced once their respective production runs have ended even though there is tremendous pent-up customer demand for these highly desirable action figures at their retail prices that remains eminently unsatisfied post these highly desirable action figures no longer being available at retail stores due to them being sold out at retail stores. Highly desirable action figures of fantasy characters who are derived from popular mass media franchises are often not produced in sufficient quantities to be able to satisfy sizeable customer demand for them at their retail prices. If highly desirable action figures of fantasy characters who are derived from popular mass media franchises were produced in sufficient quantities to satisfy sizeable customer demand for them, then they would be far less apt to significantly appreciate in value post them no longer being available at retail stores due to them being sold out at retail stores. If most action figure collectors were able to buy highly desirable action figures of fantasy characters who are derived from beloved mass media franchises at retail stores prior to the advent of them becoming sold out at retail stores, then it would be significantly more cumbersome for scalpers to sell their action figures at enormous markups on the secondhand market at steep price points that are 50%-1,000% higher than their retail price points.