A Marketing Plan for a New Industrial Product
Author | : Anastasios Alkousakis |
Publisher | : |
Total Pages | : 240 |
Release | : 1972 |
Genre | : New products |
ISBN | : |
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Author | : Anastasios Alkousakis |
Publisher | : |
Total Pages | : 240 |
Release | : 1972 |
Genre | : New products |
ISBN | : |
Author | : Hal Halperin Kantor |
Publisher | : |
Total Pages | : 181 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : Heikki Juslin |
Publisher | : |
Total Pages | : 616 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert D. Hisrich |
Publisher | : Benjamin-Cummings Publishing Company |
Total Pages | : 386 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : John E. Weisbarth |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Marketing |
ISBN | : |
Author | : Robert R. Reeder |
Publisher | : Prentice Hall |
Total Pages | : 680 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Gary W. Randazzo |
Publisher | : Business Expert Press |
Total Pages | : 154 |
Release | : 2014-05-15 |
Genre | : Business & Economics |
ISBN | : 1606499610 |
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author | : Robert D. Hisrich |
Publisher | : |
Total Pages | : 448 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Thomas J. Reynolds |
Publisher | : Psychology Press |
Total Pages | : 463 |
Release | : 2001-05 |
Genre | : Business & Economics |
ISBN | : 1135693161 |
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author | : Frederick E. Webster |
Publisher | : *Ronald Press |
Total Pages | : 352 |
Release | : 1984-08-10 |
Genre | : Business & Economics |
ISBN | : |
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.