A History of Indian Advertising in Ten-and-a-half Chapters

A History of Indian Advertising in Ten-and-a-half Chapters
Author: Ritu Singh
Publisher: Hachette India
Total Pages: 304
Release: 2021-09-25
Genre: Business & Economics
ISBN: 9350097680

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In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

Advertising in India

Advertising in India
Author: Oma Gupta
Publisher: Gyan Publishing House
Total Pages: 240
Release: 2005
Genre: Advertising
ISBN: 9788178353081

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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Branded in History

Branded in History
Author: Ramya Ramamurthy
Publisher: Hachette India
Total Pages: 320
Release: 2021-10-25
Genre: Business & Economics
ISBN: 938832269X

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What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

How McGruff and the Crying Indian Changed America

How McGruff and the Crying Indian Changed America
Author: Wendy Melillo
Publisher: Smithsonian Institution
Total Pages: 233
Release: 2023-08-08
Genre: Social Science
ISBN: 1588342239

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Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Indian Advertising

Indian Advertising
Author: Arun Chaudhuri
Publisher: TATA McGraw-Hill Publishing Company
Total Pages: 0
Release: 2007
Genre: Advertising
ISBN: 9780070604612

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Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).

Nawabs, Nudes, Noodles

Nawabs, Nudes, Noodles
Author: Ambi Parameswaran
Publisher: Pan Macmillan
Total Pages: 312
Release: 2016-05-16
Genre: Social Science
ISBN: 150984063X

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Advertising Principles and Practice

Advertising Principles and Practice
Author: Gupta Ruchi
Publisher: S. Chand Publishing
Total Pages: 414
Release: 2012
Genre: Business & Economics
ISBN: 812194001X

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Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

India: The Ancient Past

India: The Ancient Past
Author: Burjor Avari
Publisher: Routledge
Total Pages: 355
Release: 2016-07-01
Genre: History
ISBN: 1317236734

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India: The Ancient Past provides a clear and systematic introduction to the cultural, political, economic, social and geographical history of ancient India from the time of the pre-Harappan culture nine thousand years ago up until the beginning of the second millennium of the Common Era. The book engages with methodological and controversial issues by examining key themes such as the Indus-Sarasvati civilization, the Aryan controversy, the development of Vedic and heterodox religions, and the political economy and social life of ancient Indian kingdoms. This fully revised and updated second edition includes: Three new chapters examining the differences and commonalities between the north and south of India; Extended discussion on contested issues, such as the origins of the Aryans and the role of feudalism in ancient India; New source excerpts to introduce students to the most significant works in the historiography of India, and questions for discussion; Study guides, including a list of key issues, suggested readings and a selection of internet sources for each chapter; Specially designed maps to illustrate different time periods and geographical regions This richly illustrated guide provides a fascinating account of the early development of Indian culture and civilization that will appeal to all students of Indian history.

Made You Look

Made You Look
Author: Shari Graydon
Publisher: Annick Press
Total Pages: 124
Release: 2003
Genre: Art
ISBN: 9781550378146

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Grade level: 4, 5, 6, 7, 8, e, i, t.