Marketing Management
Author | : Philip Kotler |
Publisher | : Addison-Wesley |
Total Pages | : |
Release | : 1999-07-01 |
Genre | : Business & Economics |
ISBN | : 9780130158567 |
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Author | : Philip Kotler |
Publisher | : Addison-Wesley |
Total Pages | : |
Release | : 1999-07-01 |
Genre | : Business & Economics |
ISBN | : 9780130158567 |
Author | : Kotler |
Publisher | : Pearson Education India |
Total Pages | : 386 |
Release | : 2007-09 |
Genre | : |
ISBN | : 9788131716717 |
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 396 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teaching supplements and an accompanying companion website.
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Electronic commerce |
ISBN | : 9780132539302 |
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Author | : Philip Kotler |
Publisher | : Pearson Higher Ed |
Total Pages | : 359 |
Release | : 2013-03-06 |
Genre | : Business & Economics |
ISBN | : 1447930193 |
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Author | : Alexander Chernev |
Publisher | : Cerebellum Press |
Total Pages | : 639 |
Release | : 2019-01-01 |
Genre | : Business & Economics |
ISBN | : |
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Author | : David Liddle |
Publisher | : Kogan Page Publishers |
Total Pages | : 321 |
Release | : 2017-09-03 |
Genre | : Business & Economics |
ISBN | : 0749480890 |
Conflict in the workplace is a perennial problem for organizations. Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict negatively affects both people and profits as employee morale and productivity fall. Endorsed by the CIPD, Managing Conflict is an essential guide for HR professionals needing to tackle these problems by not only resolving current issues, but also preventing future instances of conflict. Going beyond interpersonal conflict, the book also looks at resolving board room disputes, disputes with shareholders, in the supply chain, commercial disputes and customer complaints. The first part of Managing Conflict covers the causes and costs of conflict, the impact of the psychological contract and the legal framework for managing workplace disputes both in the UK and internationally. The second part of the book provides a blueprint for redefining resolution and building a culture of constructive conflict management, from designing a conflict management strategy and developing a formal resolution process to embedding mediation, engaging stakeholders and training managers in resolution and mediation skills. This book also includes conflict resolution toolkits for managers, HR teams, employees and unions to help tackle conflict and bullying at work. Packed with best practice case studies from major UK and global organizations, this is an indispensable guide for all HR professionals looking to resolve conflict in the workplace. Online supporting resources include a conflict health check tool, conflict cost calculator, and checklist for developing an internal mediation scheme.
Author | : Denise Lee Yohn |
Publisher | : John Wiley & Sons |
Total Pages | : 278 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 111861125X |
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 344 |
Release | : 2016 |
Genre | : |
ISBN | : 9789332575394 |
Author | : Philip Kotler |
Publisher | : |
Total Pages | : |
Release | : 2001-05 |
Genre | : |
ISBN | : 9780130318954 |