World Wide Rave

World Wide Rave
Author: David Meerman Scott
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2009-02-23
Genre: Business & Economics
ISBN: 0470430451

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A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Rave On

Rave On
Author: Matthew Collin
Publisher: Serpent's Tail
Total Pages: 512
Release: 2018-01-11
Genre: Music
ISBN: 1782831452

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Electronic dance music was once the utopian frontier of pop culture. But three decades after the acid house 'summer of love', it has gone from subculture to the global mainstream. Does it still have the same power to inspire? From the pleasure palaces of Ibiza and Las Vegas to 'new frontiers' like Shanghai and Dubai, raving is now a multi-million-dollar business. But there are still hardcore believers upholding its DIY ethos - the techno idealists of Berlin and Detroit and the queer subcults of New York, the post-apartheid party people of South Africa and the outlaw techno travellers of France. In Rave On, Matthew Collin travels the world to experience these unique scenes first-hand, talk to the key players and hear the story of how dance culture went global - and find out if its maverick spirit can survive its own success.

Trance Formation

Trance Formation
Author: Robin Sylvan
Publisher: Routledge
Total Pages: 221
Release: 2013-10-08
Genre: Religion
ISBN: 1136732055

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Robin Sylvan combines colorful firsthand accounts, extensive interviews with ravers, and cutting edge scholarly analysis to paint a compelling portrait of global rave culture as an important new religious and spiritual phenomenon that also serves as a template for mapping the future evolution of new forms of religion and spirituality in the twenty-first century.

The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
Total Pages: 285
Release: 2009
Genre: Business & Economics
ISBN: 0470379286

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

This is Not a Rave

This is Not a Rave
Author: Tara McCall
Publisher: Running PressBook Pub
Total Pages: 195
Release: 2001
Genre: Social Science
ISBN: 9781560253952

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Traces the history of raves; discusses the music, the dancing, and the drugs involved; and presents hundreds of personal accounts from rave participants.

Rave New World

Rave New World
Author: Kirk Field
Publisher: Nine Eight Books
Total Pages: 267
Release: 2023-06-22
Genre: Music
ISBN: 1788707729

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'Love this book! It triggers so many memories of the rave era. Thoroughly recommended.' - FATBOY SLIM 'Captures the hedonism and humour of the nineties with a laugh-out-loud honesty. The perfect Ibiza holiday read...if you can get it through customs!' - JUDGE JULES As a humble barman at the M25 Orbital raves, Kirk Field witnessed the moment acid house exploded. Inspired by media lies to start writing the truth about what he saw unfolding, Kirk became a 'raving' reporter for the clubbers' bible Mixmag, covering the historic parties from the inside and sending sweat-soaked dispatches from distant dancefloors as the scene expanded across Europe and beyond. With a cast of characters including Diego Maradona, Timothy Leary, the KLF, Michael Eavis, Genesis P-Orridge, Brigitte Nielsen, Boris Yeltsin, Boy George, Saddam Hussein's wife, the president of Tunisia, the CIA, the KGB, Dave Courtney, Norman Lamont's dominatrix and even Her Majesty the Queen, Kirk's whirlwind account of the golden age of clubbing tells the story of what really happened in the 'naughty '90s', exposing the seedy underbelly of rave culture while also capturing the nostalgic spirit of the era. Told through a mixture of vivid first-person narrative, surreal insider anecdotes and incisive social commentary, this honest, hilarious and uncensored postcard of hedonism will appeal to anyone who's ever put their hands in the air like they just don't care.

Generation Ecstasy

Generation Ecstasy
Author: Simon Reynolds
Publisher: Routledge
Total Pages: 482
Release: 2013-06-19
Genre: Art
ISBN: 1136783164

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In Generation Ecstasy, Simon Reynolds takes the reader on a guided tour of this end-of-the-millenium phenomenon, telling the story of rave culture and techno music as an insider who has dosed up and blissed out. A celebration of rave's quest for the perfect beat definitive chronicle of rave culture and electronic dance music.

The Global Rave Phenomenon

The Global Rave Phenomenon
Author: Adrian Loeza
Publisher:
Total Pages: 290
Release: 2021-07-08
Genre:
ISBN:

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A rave (from the verb: to rave) describes a dance party at a warehouse, public or private property, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 90s dance music scene when DJs played at illegal events in musical styles dominated by electronic dance music from a wide range of sub-genres, including techno, hardcore, house, dubstep, and alternative dance. Occasionally live musicians have been known to perform at raves, in addition to other types of performance artists such as go-go dancers and fire dancers. The music is amplified with a large, powerful sound reinforcement system, typically with large subwoofers to produce a deep bass sound. The music is often accompanied by laser light shows, projected colored images, visual effects, and fog machines. A primer for the global rave phenomenon, based on hundreds of interviews with promoters, DJs and ravers from over thirty countries, Rave Culture; an insider's overview is a comprehensive guidebook for ravers and non-ravers alike.

Rave Culture

Rave Culture
Author: Jimi Fritz
Publisher: Smallfry Publishing
Total Pages: 288
Release: 1999
Genre: Music
ISBN: 9780968572108

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The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
Total Pages: 324
Release: 2010-01-15
Genre: Business & Economics
ISBN: 0470606630

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.