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| Author | : Cass R. Sunstein |
| Publisher | : Yale University Press |
| Total Pages | : 208 |
| Release | : 2014-03-25 |
| Genre | : Political Science |
| ISBN | : 0300197861 |
The best-selling author of Simpler offers an argument for protecting people from their own mistakes.
| Author | : Leonard Sweet |
| Publisher | : David C Cook |
| Total Pages | : 338 |
| Release | : 2010-08-01 |
| Genre | : Religion |
| ISBN | : 0781404932 |
Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.
| Author | : David Halpern |
| Publisher | : Random House |
| Total Pages | : 432 |
| Release | : 2015-08-27 |
| Genre | : Psychology |
| ISBN | : 0753551381 |
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
| Author | : John Geraci |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-07-01 |
| Genre | : |
| ISBN | : 9781943164134 |
The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.
| Author | : Till Grüne-Yanoff |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 273 |
| Release | : 2009-06-11 |
| Genre | : Philosophy |
| ISBN | : 9048125936 |
Changing preferencesis a phenomenonoften invoked but rarely properlyaccounted for. Throughout the history of the social sciences, researchers have come against the possibility that their subjects’ preferenceswere affected by the phenomenato be explainedor by otherfactorsnot taken into accountin the explanation.Sporadically, attempts have been made to systematically investigate these in uences, but none of these seems to have had a lasting impact. Today we are still not much further with respect to preference change than we were at the middle of the last century. This anthology hopes to provide a new impulse for research into this important subject. In particular, we have chosen two routes to amplify this impulse. First, we stress the use of modellingtechniquesfamiliar from economicsand decision theory. Instead of constructing complex, all-encompassing theories of preference change, the authors of this volume start with very simple, formal accounts of some possible and hopefully plausible mechanism of preference change. Eventually, these models may nd their way into larger, empirically adequate theories, but at this stage, we think that the most importantwork lies in building structure.Secondly,we stress the importance of interdisciplinary exchange. Only by drawing together experts from different elds can the complex empirical and theoretical issues in the modelling of preference change be adequately investigated.
| Author | : Richard H. Thaler |
| Publisher | : Penguin |
| Total Pages | : 322 |
| Release | : 2009-02-24 |
| Genre | : Business & Economics |
| ISBN | : 1101655097 |
Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
| Author | : Ralph L. Keeney |
| Publisher | : Cambridge University Press |
| Total Pages | : 279 |
| Release | : 2020-04-23 |
| Genre | : Psychology |
| ISBN | : 1108803989 |
The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.
| Author | : Cass R. Sunstein |
| Publisher | : MIT Press |
| Total Pages | : 168 |
| Release | : 2021-09-07 |
| Genre | : Political Science |
| ISBN | : 0262365332 |
How we became so burdened by red tape and unnecessary paperwork, and why we must do better. We've all had to fight our way through administrative sludge--filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up--and lose a promised outcome: a visa, a job, a permit, an educational opportunity, necessary medical help. In this lively and entertaining look at the terribleness of sludge, Sunstein explains what we can do to reduce it. Because of sludge, Sunstein, explains, too many people don't receive benefits to which they are entitled. Sludge even prevents many people from exercising their constitutional rights--when, for example, barriers to voting in an election are too high. (A Sludge Reduction Act would be a Voting Rights Act.) Sunstein takes readers on a tour of the not-so-wonderful world of sludge, describes justifications for certain kinds of sludge, and proposes "Sludge Audits" as a way to measure the effects of sludge. On balance, Sunstein argues, sludge infringes on human dignity, making people feel that their time and even their lives don't matter. We must do better.
| Author | : Cass R. Sunstein |
| Publisher | : Yale University Press |
| Total Pages | : 208 |
| Release | : 2014-03-28 |
| Genre | : Political Science |
| ISBN | : 0300206925 |
Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues. Behavioral economists have established that people often make decisions that run counter to their best interests—producing what Sunstein describes as “behavioral market failures.” Sometimes we disregard the long term; sometimes we are unrealistically optimistic; sometimes we do not see what is in front of us. With this evidence in mind, Sunstein argues for a new form of paternalism, one that protects people against serious errors but also recognizes the risk of government overreaching and usually preserves freedom of choice. Against those who reject paternalism of any kind, Sunstein shows that “choice architecture”—government-imposed structures that affect our choices—is inevitable, and hence that a form of paternalism cannot be avoided. He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmful—and that it makes people’s lives better and longer.
| Author | : Cass R. Sunstein |
| Publisher | : Routledge |
| Total Pages | : 146 |
| Release | : 2019-01-03 |
| Genre | : Business & Economics |
| ISBN | : 0429837321 |
Many "nudges" aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies? Drawing on surveys from numerous nations around the world, Sunstein and Reisch explore whether citizens approve of nudge policies. Their most important finding is simple and striking. In diverse countries, both democratic and nondemocratic, strong majorities approve of nudges designed to promote health, safety, and environmental protection—and their approval cuts across political divisions. In recent years, many governments have implemented behaviorally informed policies, focusing on nudges—understood as interventions that preserve freedom of choice, but that also steer people in certain directions. In some circles, nudges have become controversial, with questions raised about whether they amount to forms of manipulation. This fascinating book carefully considers these criticisms and answers important questions. What do citizens actually think about behaviorally informed policies? Do citizens have identifiable principles in mind when they approve or disapprove of the policies? Do citizens of different nations agree with each other? From the answers to these questions, the authors identify six principles of legitimacy—a "bill of rights" for nudging that build on strong public support for nudging policies around the world, while also recognizing what citizens disapprove of. Their bill of rights is designed to capture citizens’ central concerns, reflecting widespread commitments to freedom and welfare that transcend national boundaries.
