Wellness Marketing

Wellness Marketing
Author: Aurelio Gisco
Publisher: EGEA spa
Total Pages: 154
Release: 2014-12-17T00:00:00+01:00
Genre: Business & Economics
ISBN: 8823813743
GET BOOK

Download Wellness Marketing Book in PDF, Epub and Kindle

A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success.

Marketing for Health and Wellness Programs

Marketing for Health and Wellness Programs
Author: Donald R. Self
Publisher: Psychology Press
Total Pages: 255
Release: 1990
Genre: Business & Economics
ISBN: 1560240148
GET BOOK

Download Marketing for Health and Wellness Programs Book in PDF, Epub and Kindle

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors—representing 11 different institutions—are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

Marketing for Health and Wellness Programs

Marketing for Health and Wellness Programs
Author: James Busbin
Publisher: Routledge
Total Pages: 255
Release: 2013-01-11
Genre: Business & Economics
ISBN: 1136579710
GET BOOK

Download Marketing for Health and Wellness Programs Book in PDF, Epub and Kindle

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research. Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

Wellpreneur

Wellpreneur
Author: Amanda Cook
Publisher: Yacum Hill Press
Total Pages:
Release: 2017-02-23
Genre:
ISBN: 9780995744318
GET BOOK

Download Wellpreneur Book in PDF, Epub and Kindle

Why do some wellness entrepreneurs find freedom, flexibility and a healthy income online - while others get stuck spinning their wheels, never finding clients or making sales? It's not about who has the best website, or who spends more time on social media. The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don't. This system brings more of the right people to your website, and turns them into paying clients. It's this proven, step-by-step system you'll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you're a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you'll: Get total clarity on your target market, so you know exactly who you're serving (and why). Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. Streamline your online marketing, so you can spend less time marketing, and more time doing work you love!

Health and Wellness Tourism

Health and Wellness Tourism
Author: Marta Peris-Ortiz
Publisher: Springer
Total Pages: 187
Release: 2014-11-18
Genre: Business & Economics
ISBN: 3319114905
GET BOOK

Download Health and Wellness Tourism Book in PDF, Epub and Kindle

This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy. Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinations’ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.

Wellness marketing

Wellness marketing
Author: F. Ancarani
Publisher:
Total Pages:
Release: 2015
Genre: Business & Economics
ISBN: 9788823844520
GET BOOK

Download Wellness marketing Book in PDF, Epub and Kindle

Health and Wellness Tourism

Health and Wellness Tourism
Author: Patricia Erfurt-Cooper
Publisher: Channel View Publications
Total Pages: 377
Release: 2009-07-27
Genre: Business & Economics
ISBN: 1845413636
GET BOOK

Download Health and Wellness Tourism Book in PDF, Epub and Kindle

Geothermal springs constitute a major tourism resource, providing spectacular settings, recreation facilities, a recognised value in treatments beneficial for health and wellness, a sense of heritage and adventure, and links with the natural environment. Health and wellness tourism accounts for a significant proportion of the world’s tourism consumption, with components ranging from hot spring bathing for leisure and recreation, through mineral water use in health treatments under the supervision of highly specialised medical professionals, to water treatments in the wellness and beauty therapy sector and the use of mineral water for drinking purposes. This makes it an economically and socially important area of tourism demanding in-depth analysis. This book explores health and wellness tourism from a range of perspectives including usage, heritage, management, technology, environmental and cultural features, and marketing.

Wellness for a Healthy Asia

Wellness for a Healthy Asia
Author: Asian Development Bank
Publisher: Asian Development Bank
Total Pages: 458
Release: 2021-10-01
Genre: Law
ISBN: 9292628437
GET BOOK

Download Wellness for a Healthy Asia Book in PDF, Epub and Kindle

The health and well-being of Asians took a battering during the coronavirus disease (COVID-19) pandemic. Wellness, or the active pursuit of activities for holistic health, is vital for a sound mind and body. As such, now is an opportune time to take stock of the current state of wellness and the wellness economy in Asia. Asians are blessed with rich wellness traditions they can leverage in their quest for mental and physical health. This timely book examines the key drivers of the demand for wellness in the region. It also sets out concrete policy options for promoting wellness among all Asians.

Networking & Local Marketing Strategies for Wellness Professionals: How to Build Valuable Business Relationships by Connecting with Your Community

Networking & Local Marketing Strategies for Wellness Professionals: How to Build Valuable Business Relationships by Connecting with Your Community
Author: Gael Wood
Publisher: Global Wellness Professionals
Total Pages: 80
Release: 2018-09-26
Genre: Business & Economics
ISBN: 9781724052650
GET BOOK

Download Networking & Local Marketing Strategies for Wellness Professionals: How to Build Valuable Business Relationships by Connecting with Your Community Book in PDF, Epub and Kindle

HOW TO BUILD VALUABLE BUSINESS RELATIONSHIPS BY CONNECTING WITH YOUR COMMUNITY "This book is a wealth of information and valuable advice on how to engage with potential clients and expand your business. The strategies offered make sense and are simple and effective ways for even new business owners to have a positive impact on their client base, sales and business growth. I have found this book to be so beneficial for my business and implementing the different ways of meeting and engaging with people has definitely benefited my confidence to go out and network more freely. Highly recommend this book to all therapists looking to start or grow their business."Mrs. Justine be AntoskaNaturally Serene Massage Therapy, England, UK Show up and shine at Networking Events, and anywhere you are meeting new people! Learn how to present yourself as the knowledgeable professional that you are, and invite clients to your practice, without sweaty palms or stumbling over your words. The Power Pitch Learn how to share your message in 12 seconds or less, get more new clients and more referrals. Marketing Your Wellness Business at Networking Events You've booked an event! That's great, now learn exactly what to take, how to set up, generate leads, and follow up to get new clients from your event. Inform, Invite, Incent Three steps to success in your spa or wellness business. The formula INFORM - INVITE - INCENT will help you in all areas of your business, with clients, with employees, and with business connections. Create Your Plan Whether you are at a business networking event, just out and about, or talking to an existing client about working together, this book will help you to know what to say to promote yourself, your services and your products with confidence. Learn from Global Wellness Professionals Marketing Summit Speakers We are extremely honored and grateful to Marcus Bird and Andy Ramsay of Wellness Leadership Academy, Gael Wood and Felicia Brown for their valuable insights and guidance. The material presented in this book is based on transcripts taken from their contributions to the 2018 Global Wellness Professionals Marketing Summit. You will enjoy the conversational reading and valuable takeaways.