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| Author | : Marshall McLuhan |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 396 |
| Release | : 2016-09-04 |
| Genre | : |
| ISBN | : 9781537430058 |
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
| Author | : Eoin Devereux |
| Publisher | : SAGE |
| Total Pages | : 368 |
| Release | : 2013-12-10 |
| Genre | : Social Science |
| ISBN | : 1446293319 |
This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.
| Author | : Eugenia Siapera |
| Publisher | : SAGE |
| Total Pages | : 402 |
| Release | : 2017-11-27 |
| Genre | : Social Science |
| ISBN | : 1473943620 |
The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.
| Author | : Gayle S. Stever |
| Publisher | : Routledge |
| Total Pages | : 408 |
| Release | : 2021-09-28 |
| Genre | : Psychology |
| ISBN | : 1000457877 |
Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.
| Author | : Nick Stevenson |
| Publisher | : SAGE |
| Total Pages | : 273 |
| Release | : 2002-03-05 |
| Genre | : Social Science |
| ISBN | : 1848605161 |
Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
| Author | : Robert K. Logan |
| Publisher | : Peter Lang |
| Total Pages | : 418 |
| Release | : 2010 |
| Genre | : Mass media |
| ISBN | : 9781433111266 |
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
| Author | : Olga Bailey |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 214 |
| Release | : 2007-12-16 |
| Genre | : Social Science |
| ISBN | : 0335235050 |
What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.
| Author | : Gillian Doyle |
| Publisher | : SAGE |
| Total Pages | : 193 |
| Release | : 2002-04-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 141293186X |
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
| Author | : Larissa Hjorth |
| Publisher | : SAGE |
| Total Pages | : 264 |
| Release | : 2019-09-23 |
| Genre | : Social Science |
| ISBN | : 1526426250 |
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
| Author | : Matthew D. Matsaganis |
| Publisher | : SAGE |
| Total Pages | : 337 |
| Release | : 2011 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412959136 |
At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape. Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.
