Marketing Public Transit

Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Total Pages: 248
Release: 1987-11-17
Genre: Business & Economics
ISBN:

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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Marketing at a Crossroads

Marketing at a Crossroads
Author: William F. Fuchs
Publisher:
Total Pages: 102
Release: 1972
Genre: Marketing
ISBN:

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Marketing Urban Mass Transit

Marketing Urban Mass Transit
Author: Lewis M. Schneider
Publisher:
Total Pages: 248
Release: 1965
Genre: Local transit
ISBN:

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USA. Better business strategys of urban transport companies would solve many of their problems. Research on marketing, prices and publicity would be helpful. Partly historical. References.

The Management of Urban Public Transport

The Management of Urban Public Transport
Author: Peter J. Hovell
Publisher: Farnborough, Hants. : Saxon House ; Lexington, Mass. : Lexington Books
Total Pages: 288
Release: 1975
Genre: Business & Economics
ISBN:

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Monograph on the management of urban area public sector transport in Western Europe and North America, with particular reference to the UK - examines the urban environment and the competitiveness of public transport, planning and marketing in such organizations the use of marketing research for improving the system, etc. Bibliography pp. 249 to 257 and references.

Transportation and Economic Development Challenges

Transportation and Economic Development Challenges
Author: Kenneth Button
Publisher: Edward Elgar Publishing
Total Pages: 223
Release: 2011-01-01
Genre: Transportation
ISBN: 085793063X

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Recent years have seen considerable changes in the technology of transportation with the development of high-speed rail networks, more fuelefficient automobiles and aircraft, and the widespread adoption of informatics in disciplines such as traffic management and supply chain logistics. The contributions to this volume assess transportation interactions with employment and income, examine some of the policies that have been deployed to maximize the economic and social impacts of transportation provision at the local and regional levels and analyze how advances in transportation technologies have, and will, impact future development. Due in part to the general liberalization of markets, there have been major changes in the institutional environment in which transportation is supplied; these changes inevitably affect wider economic systems and development, although in turn these changes feed back upon transportation networks. The contributors to this work develop these and other themes, from a variety of perspectives, implementing a wide range of academic approaches into their analyses. Stemming from initiatives of the Network on European Communications and Transport Activities Research (NECTAR), Transportation and Economic Development Challenges presents a body of research that exemplifies the organization's objective of fostering research collaboration around the world.

Mass Transit Management

Mass Transit Management
Author:
Publisher:
Total Pages: 692
Release: 1988
Genre: Local transit
ISBN:

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