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| Author | : Wendy Hui Kyong Chun |
| Publisher | : Psychology Press |
| Total Pages | : 436 |
| Release | : 2006 |
| Genre | : Digital media |
| ISBN | : 9780415942249 |
In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, photography, and print in order to evaluate the multiple claims made about the benefits and freedom of digital media.
| Author | : Nehme Azoury |
| Publisher | : Springer Nature |
| Total Pages | : 199 |
| Release | : 2020-06-25 |
| Genre | : Business & Economics |
| ISBN | : 3030459608 |
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
| Author | : Colin Hoskins |
| Publisher | : SAGE Publications |
| Total Pages | : 369 |
| Release | : 2004-06-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452264333 |
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
| Author | : Yao-sin Cheng |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 1999 |
| Genre | : |
| ISBN | : |
| Author | : Marla R. Stafford |
| Publisher | : Routledge |
| Total Pages | : 349 |
| Release | : 2015-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1317477553 |
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
| Author | : Robert K. Logan |
| Publisher | : Peter Lang |
| Total Pages | : 418 |
| Release | : 2010 |
| Genre | : Mass media |
| ISBN | : 9781433111266 |
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
| Author | : Frederick Williams |
| Publisher | : Simon and Schuster |
| Total Pages | : 232 |
| Release | : 1988-09-26 |
| Genre | : Business & Economics |
| ISBN | : 0029353319 |
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
| Author | : Alexandra L. Jones |
| Publisher | : |
| Total Pages | : 68 |
| Release | : 2020 |
| Genre | : Digital media |
| ISBN | : |
"This research seeks to explore how news media, traditional versus new, influences public trust, as well as, what types of consumers use traditional versus new media. My hypotheses are that (A) that those who use primarily new media to access news will have less trust in the news they are consuming and (B) those who have at least a college degree, are below 30 in age, and use, daily, a computer in the course of their work, will use primarily new media to access news. Using an online survey administered through the platform Qualtrics, distributed through Amazon Mechanical Turk, I surveyed over 1,000 American citizens and was able to conclude that my hypothesis (A) was true, those who use new media are less trusting; and that my hypothesis (B) was false in totality, but that those who do use a computer daily use new media and when age is not categorized, it is true that as people get older, they are less likely to use new media"--Leaf 2.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Ralph Schroeder |
| Publisher | : UCL Press |
| Total Pages | : 210 |
| Release | : 2018-01-04 |
| Genre | : Social Science |
| ISBN | : 1787351246 |
The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.
