Thought Leadership Meets Business

Thought Leadership Meets Business
Author: Peter Lorange
Publisher: Cambridge University Press
Total Pages: 21
Release: 2008-03-27
Genre: Business & Economics
ISBN: 1139473190
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For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led to the delivery of high-quality executive education at the top-ranking International Institute for Management Development (IMD). Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career of more than twenty years, this book offers a powerful model for business school success.

Thought Leadership Meets Business

Thought Leadership Meets Business
Author: Peter Lorange
Publisher: Cambridge University Press
Total Pages: 0
Release: 2010-11-25
Genre: Business & Economics
ISBN: 9780521159128
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For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led to the delivery of high-quality executive education at the top-ranking International Institute for Management Development (IMD). Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career of more than twenty years, this book offers a powerful model for business school success.

Thought Leadership

Thought Leadership
Author: Laurie Young
Publisher: Kogan Page Publishers
Total Pages: 344
Release: 2013-10-03
Genre: Business & Economics
ISBN: 0749465123
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Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

The Thought Leader Formula

The Thought Leader Formula
Author: Robin FarmanFarmaian
Publisher: Simon and Schuster
Total Pages: 176
Release: 2019-02-28
Genre: Business & Economics
ISBN: 1948080869
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Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

Ready to Be a Thought Leader?

Ready to Be a Thought Leader?
Author: Denise Brosseau
Publisher: John Wiley & Sons
Total Pages: 278
Release: 2014-01-07
Genre: Business & Economics
ISBN: 1118647610
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The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Thought Leadership

Thought Leadership
Author: Layne Darlin
Publisher:
Total Pages: 106
Release: 2021-07-13
Genre:
ISBN:
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Attaining the status of "thought leader" is an elusive goal that many business leaders and executives strive for. However, with the right tactics, along with dedication, patience, and education, you may be able to successfully influence others in your respective field and become a reliable source of insight and information. This book is a fable of life inspired by the work of legendary writers Og Mandino, Paolo Coelho, and Robin Sharma. Follow the story of Paolo, a successful sales executive at an established high tech company, who feels like his job is slowly eating away at his soul, and how a chance meeting with a pair of business gurus ends up changing the trajectory of his life. In the tradition of classic books such as The Greatest Miracle In The World, The Alchemist, and The Monk Who Sold His Ferrari, you will be captivated by Paolo's story, and inspired just like he was to follow your hearers and break free from the limiting beliefs that are keeping you away from living the best version of your life.

The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World

The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World
Author: Karthik Nagendra
Publisher: Notion Press
Total Pages: 130
Release: 2020-10-06
Genre: Business & Economics
ISBN: 9781649517784
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The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. - Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. - Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania

Death by Meeting

Death by Meeting
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2010-06-03
Genre: Business & Economics
ISBN: 9780470893876
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A straightforward framework for creating engaging and exciting business meetings Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life have unraveled so quickly?” he wondered. In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve. And he doesn’t know where or who to turn to for advice. His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. Then an unlikely advisor, Will Peterson, enters Casey’s world. When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams and create environments of engagement and passion.

The Visible Expert

The Visible Expert
Author: Lee W. Frederiksen
Publisher:
Total Pages: 150
Release: 2014-09-02
Genre: Business & Economics
ISBN: 9780990445906
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What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing
Author: Paul M. Kaplan
Publisher: Linden Publishing
Total Pages: 225
Release: 2020-03-03
Genre: Business & Economics
ISBN: 1610353676
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Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company’s areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing—whether in B2B or B2C business, for-profit or nonprofit—Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.