One Million Followers, Updated Edition

One Million Followers, Updated Edition
Author: Brendan Kane
Publisher: BenBella Books
Total Pages: 204
Release: 2018-10-09
Genre: Business & Economics
ISBN: 1946885606

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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Better By Mistake

Better By Mistake
Author: Alina Tugend
Publisher: Penguin
Total Pages: 209
Release: 2011-03-17
Genre: Business & Economics
ISBN: 1101486430

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New York Times columnist Alina Tugend delivers an eye-opening big idea: Embracing mistakes can make us smarter, healthier, and happier in every facet of our lives. In this persuasive book, journalist Alina Tugend examines the delicate tension between what we’re told—we must make mistakes in order to learn—and the reality—we often get punished for them. She shows us that mistakes are everywhere, and when we acknowledge and identify them correctly, we can improve not only ourselves, but our families, our work, and the world around us as well. Bold and dynamic, insightful and provocative, Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection and the rewards of acknowledging and accepting mistakes and embracing the imperfection in all of us.

The Soulful Art of Persuasion

The Soulful Art of Persuasion
Author: Jason Harris
Publisher: Currency
Total Pages: 306
Release: 2019-09-10
Genre: Business & Economics
ISBN: 198482256X

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WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Before I Grew Up

Before I Grew Up
Author: John Miller
Publisher: Enchanted Lion Books
Total Pages: 60
Release: 2021-10-05
Genre:
ISBN: 9781592703616

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A story of childhood dreams and adventures, and of the parental love that in seeing you, nourishes you to become yourself.

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships
Author: Susan McPherson
Publisher: McGraw Hill Professional
Total Pages: 225
Release: 2021-03-23
Genre: Business & Economics
ISBN: 1260469891

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Named a Best Business Book of 2021 by Soundview Magazine Reclaim the power of genuine human connection Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and more than just a means to an end. We need to tap into our humanity and learn to be more intentional and authentic. As a “serial connector” and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps: Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made and keep in touch. Woven together with helpful tips and useful advice on making the most out of every step, this book draws on McPherson’s own experience as a renowned “serial connector,” as well as the real life success stories of friends and clients. Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play—and enrich our lives in every way.

The Soulful Art of Persuasion

The Soulful Art of Persuasion
Author: Jason Harris
Publisher:
Total Pages:
Release: 2020-08-11
Genre:
ISBN: 9789571383026

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The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success.

Sham

Sham
Author: Steve Salerno
Publisher: Crown Forum
Total Pages: 288
Release: 2006-09-26
Genre: Social Science
ISBN: 1400054109

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Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it’s neither—in fact it’s much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing—not just to its paying customers, but to all of American society. Based on the author’s extensive reporting—and the inside look at the industry he got while working at a leading “lifestyle” publisher—SHAM shows how thinly credentialed “experts” now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries. SHAM demonstrates how the self-help movement’s core philosophies have infected virtually every aspect of American life—the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the “empowering” message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help’s “Recovery” movement. SHAM also reveals: • How self-help gurus conduct extensive market research to reach the same customers over and over—without ever helping them • The inside story on the most notorious gurus—from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray • How your company might be wasting money on motivational speakers, “executive coaches,” and other quick fixes that often hurt quality, productivity, and morale • How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything—from drug abuse to “sex addiction” to shoplifting—a dysfunction or disease • How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good • How the self-help movement inspired the disastrous emphasis on self-esteem in our schools • How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done. Also available as an eBook

Becoming Wise

Becoming Wise
Author: Krista Tippett
Publisher: Penguin
Total Pages: 306
Release: 2016-04-05
Genre: Religion
ISBN: 0698409949

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“The discourse of our common life inclines towards despair. In my field of journalism, where we presume to write the first draft of history, we summon our deepest critical capacities for investigating what is inadequate, corrupt, catastrophic, and failing. The ‘news’ is defined as the extraordinary events of the day, but it is most often translated as the extraordinarily terrible events of the day. And in an immersive 24/7 news cycle, we internalize the deluge of bad news as the norm—the real truth of who we are and what we’re up against as a species. But my work has shown me that spiritual geniuses of the everyday are everywhere. They are in the margins and do not have publicists. They are below the radar, which is broken.” Peabody Award-winning broadcaster and National Humanities Medalist Krista Tippett has interviewed the most extraordinary voices examining the great questions of meaning for our time. The heart of her work on her national public radio program and podcast, On Being, has been to shine a light on people whose insights kindle in us a sense of wonder and courage. Scientists in a variety of fields; theologians from an array of faiths; poets, activists, and many others have all opened themselves up to Tippett's compassionate yet searching conversation. In Becoming Wise, Tippett distills the insights she has gleaned from this luminous conversation in its many dimensions into a coherent narrative journey, over time and from mind to mind. The book is a master class in living, curated by Tippett and accompanied by a delightfully ecumenical dream team of teaching faculty. The open questions and challenges of our time are intimate and civilizational all at once, Tippett says – definitions of when life begins and when death happens, of the meaning of community and family and identity, of our relationships to technology and through technology. The wisdom we seek emerges through the raw materials of the everyday. And the enduring question of what it means to be human has now become inextricable from the question of who we are to each other. This book offers a grounded and fiercely hopeful vision of humanity for this century – of personal growth but also renewed public life and human spiritual evolution. It insists on the possibility of a common life for this century marked by resilience and redemption, with beauty as a core moral value and civility and love as muscular practice. Krista Tippett's great gift, in her work and in Becoming Wise, is to avoid reductive simplifications but still find the golden threads that weave people and ideas together into a shimmering braid. One powerful common denominator of the lessons imparted to Tippett is the gift of presence, of the exhilaration of engagement with life for its own sake, not as a means to an end. But presence does not mean passivity or acceptance of the status quo. Indeed Tippett and her teachers are people whose work meets, and often drives, powerful forces of change alive in the world today. In the end, perhaps the greatest blessing conveyed by the lessons of spiritual genius Tippett harvests in Becoming Wise is the strength to meet the world where it really is, and then to make it better.

Awaken the Power Within

Awaken the Power Within
Author: Albert Amao
Publisher: Penguin
Total Pages: 290
Release: 2018-06-05
Genre: Self-Help
ISBN: 0143132598

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The $12 billion self-help industry is under constant attack for pedaling false miracles to duped believers. But sociologist Albert Amao demonstrates that Americans eagerly support self-help books, seminars, and programs because, under the right conditions, these things work. Sociologist Albert Amao analyzes the accuracy of self-help and positive-thinking claims in this groundbreaking--and wholly unexpected--exploration of what works, what doesn't, and why. "Regarding my personal experience," Amao writes, "I can testify that positive thinking and positive action have worked wonderfully for me. Born in a poor Latin-American country into a very impoverished family with both parents practically illiterate, I was the oldest of five children. I started working when I was six years old, shining shoes and selling newspapers to help my family. Nobody then would have believed that I would be able to finish high school. Nevertheless, I was able to do it going to night school, which allowed me to be admitted at the San Marcos University in Lima to get my Ph.D. in sociology. All these things were possible because, when I was teenager, I had access to New Thought," or positive-thinking philosophy. Contrary to the critics who blithely dismiss self-help methods, or the New Age gurus who sell it them as miracles, Amao--writing with sobriety, scholarship, and drawing on deep personal experience--explores the conditions under which self-help is authentic.

The Bar at Twilight

The Bar at Twilight
Author: Frederic Tuten
Publisher: Bellevue Literary Press
Total Pages: 148
Release: 2022-05-10
Genre: Fiction
ISBN: 1954276044

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NEW YORK TIMES EDITORS’ CHOICE An incomparable storyteller serves up an enchanting concoction of art, love, and longing In fifteen masterful stories, Frederic Tuten entertains questions of existential magnitude, pervasive yearning, and the creative impulse. A wealthy older woman reflects on her relationship with her drowned husband, a painter, as she awaits her own watery demise. An exhausted artist, feeling stuck, reads a book of criticism about allegory and symbolism before tossing her paintings out the window. Writing a book about the lives of artists he admires—Cezanne, Monet, Rousseau—a man imagines how each vignette could be a life lesson for his wife, the artist he perhaps admires the most. Whether set in Tuten’s beloved Lower East Side, Rome’s Borghese Gardens, or a French seaside resort, these stories shift seamlessly between the poignancy of memory into the logic of fairytales or dreams, demonstrating Tuten’s exceptional ability to transmute his passion for art and life to the page.