The Social Media Management Handbook

The Social Media Management Handbook
Author: Robert Wollan
Publisher: John Wiley & Sons
Total Pages: 352
Release: 2011-01-04
Genre: Business & Economics
ISBN: 0470651245

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Handbook of Social Media Management

Handbook of Social Media Management
Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
Total Pages: 858
Release: 2013-05-28
Genre: Business & Economics
ISBN: 3642288979

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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

The Social Media Handbook

The Social Media Handbook
Author: Nancy Flynn
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2012-01-18
Genre: Business & Economics
ISBN: 1118206819

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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing
Author: Annmarie Hanlon
Publisher: SAGE
Total Pages: 425
Release: 2022-06-16
Genre: Business & Economics
ISBN: 1529788439

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Friends with Benefits

Friends with Benefits
Author: Darren Barefoot
Publisher: No Starch Press
Total Pages: 316
Release: 2010
Genre: Business & Economics
ISBN: 1593271999

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The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

Social Media Management

Social Media Management
Author: Amy Van Looy
Publisher: Springer
Total Pages: 262
Release: 2015-09-14
Genre: Business & Economics
ISBN: 3319219901

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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

The Essential Social Media Marketing Handbook

The Essential Social Media Marketing Handbook
Author: Gail Martin
Publisher: Red Wheel/Weiser
Total Pages: 297
Release: 2017-05-15
Genre: Business & Economics
ISBN: 1632659115

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It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world—and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.

The Social Media Handbook

The Social Media Handbook
Author: Nancy Flynn
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2012-03-06
Genre: Business & Economics
ISBN: 1118084624

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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies
Author: Michelle Krasniak
Publisher: John Wiley & Sons
Total Pages: 791
Release: 2021-04-06
Genre: Business & Economics
ISBN: 1119696879

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Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Social Media Marketing Handbook

Social Media Marketing Handbook
Author: Jennifer Randle
Publisher:
Total Pages: 0
Release: 2023
Genre: Customer relations
ISBN:

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Imagine this: You, an ambitious entrepreneur, are eager to take your business to the next level. Your dream is to attract more customers, generate more revenue, and stand out from the crowded marketplace. However, you're faced with a challenge--how do you navigate the vast realm of social media and use it to your advantage? Enter the "Social Media Marketing Handbook: Get More Customers, Make More Money, and Stand Out of the Crowd on Social Media," your secret weapon in this digital world. With its practical strategies, insightful tips, and real-life success stories, this book becomes your trusted companion on the journey to transforming your business. As you delve into the chapters, you discover a wealth of knowledge that empowers you to make informed decisions. You learn how to identify your target audience, create compelling content, and engage with your followers authentically. Armed with this newfound understanding, you implement a step-by-step plan tailored to your unique business. You start by revamping your social media profiles, optimizing them to showcase your brand's unique identity. With the book's guidance, you unlock the power of platforms like Facebook, Instagram, Twitter, and LinkedIn, using them as effective channels to connect with your audience. By leveraging the techniques shared in this book, you begin to build a loyal community around your brand. You create engaging posts, share valuable insights, and actively respond to comments and messages. Soon, your online presence gains momentum, and your followers start spreading the word about your business. The real breakthrough comes when you discover the art of storytelling through social media. You weave captivating narratives that resonate with your audience, drawing them closer to your brand. Through heartfelt anecdotes, you share your passion, values, and the driving force behind your business. People respond, feeling a genuine connection that goes beyond a simple transaction. Word spreads like wildfire. Your social media efforts attract not just followers, but loyal customers who believe in your brand's mission. They become your advocates, sharing their positive experiences and recommending your products or services to their friends and family. As your business blossoms, so does your bottom line. The strategies outlined in the "Social Media Marketing Handbook" brings tangible results. Your revenue skyrockets, and you find yourself surpassing your goals faster than you ever imagined. What started as a vision becomes a reality, thanks to the power of social media and your dedication to mastering its art. Your success story becomes an inspiration to others. Entrepreneurs who once struggled, like you did, seek guidance from this book. They too realize the immense potential social media holds for their businesses. With your firsthand experience and the invaluable lessons learned, you become a mentor, guiding others on their path to success. So, my friend, as you embark on your journey into the world of social media marketing, remember that your story can be transformed, just like mine was. The "Social Media Marketing Handbook" will equip you with the tools, knowledge, and inspiration to get more customers, make more money, and truly stand out from the crowd. Are you ready to unlock the tremendous potential of social media and watch your business thrive? The choice is yours. Get a copy of this book today!